Content Marketing – A Recipe for Success – Part 2
In the previous post in the series, I shared the importance of having an effective content marketing strategy to reach your ideal customer online and build credibility. I hope you enjoyed the short video illustrating the same & ready to take the next step and build a content strategy for your business.
Challenge most businesses face is the time it takes to generate good content that can really engage prospects and clients with the brand. But, if you invest your time in understanding your ideal customer and their challenges, & have a buyer persona, building a content strategy will not be difficult.
You have a great product or service, why not use your day-to-day experiences in dealing with customer issues and finding a solution into great pieces of content? Document your buyer’s journey and your involvement throughout the process. Videos, blogs, pictures, all are good forms of content that your prospects are ready to consume. These expose your knowledge in the industry and builds credibility with prospective clients.
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