First impressions are crucial, even in the business world. They are your one chance, at times only chance, to sell yourself to your customers and convince them that you are the best for the job.
Are websites still relevant to businesses in the Social Media era is the question we get often. TL;DR, the answer is yes. An effective website is the most powerful and affordable digital marketing tool. Websites are a central piece in most digital marketing activities like SEO, PPC, Marketing Automation and SMO, etc.
Websites are used in all stages of the buyer’s journey. A well-designed website with easy navigation, useful content, and a clear Call To Action can help shorten your sales cycle and save money. Whether your goal is customer acquisition or retention, websites can play a pivotal role in your marketing efforts.
Today, most of your first impressions will come in the form of your website. Ensuring that your users have a pleasant and productive experience while using your site is critical. After all, if you went to a store and found that you got lost every time you went in, you would be understandably miffed. Your website is your virtual real estate, and it is vital to maintain and update.
Our consultants have extensive experience in the technology and marketing industry. They can build you a secure, marketable website, easy to navigate and showcases your business in the best light.
Not having a website can result in your business losing out on opportunities. In most cases, prospects use your website to check out your offerings, do their initial research, learn how to use your products, read reviews, etc. Customers use websites for possible upgrades, information about product recalls, support, and other post-sales activities.
On the other hand, having an ineffective and outdated website is even worse because a lousy website shows the client that you are not current on the trends and lost interest in your own business. So why would they trust you with their interests?
An outdated website may ruin your reputation, indicate you are out of touch with your prospects and customers and navigate your visitors to your competitor’s site resulting in lost revenue.
The rise of smartphones has made mobile accessibility crucial. Building a website that can be accessed from a mobile device is necessary for any modern digital marketing strategy. Most users today access the Internet using their mobile phones, so it is crucial to capitalize on these interactions. Search engines also use mobile compatibility as criteria for their search rankings.
WSI has been in the business of making high-performance marketing websites for more than 20 years. We offer several services, including:
- upgrading content/technology of an existing website
- develop mobile-ready and mobile-first websites
- ongoing security monitoring and maintenance services
- integration with marketing automation, eCommerce, and other services