Digital Marketing Trends

Digital Marketing Musts: 3 Ways to Boost Brand Success in 2019

July 23, 2019 | < 1 minutes to read
Summary:Digital Marketing Trends for 2019 I recently had an opportunity to contribute to the Digital Marketing Space blog …

Digital Marketing Trends for 2019

I recently had an opportunity to contribute to the Digital Marketing Space blog post, to share my views on ways to Boost Brand Success in 2019. Digital Marketing space competitive than ever with many emerging trends and technologies. I welcome these challenges as a marketer since these are making the quality of content better and more relevant to what consumers expect when they are browsing online. These changes can be overwhelming to business owners and hard to keep up and stay ahead of the competition. Keeping track of industry trends, consumer behavior and competition are some of the activities that marketers have to invest in, in order to stay relevant.

  1. Diversify Your Digital Marketing Strategy

    Digital marketing strategies are most effective when they cover a range of diverse areas. What’s more, your strategy needs to be flexible; since algorithms and trends are always evolving, you’ll need to roll with the punches.

  2. Target Your Audience

    It’s not enough to know your audience well; you’ll also need to understand how to reach them. Want to target a local demographic but aren’t sure where to start? Kalpana Murthy of WSI has an excellent idea: “If you are targeting the local market, watch out for the soon-to-be-released local campaigns and discovery ads from Google. These are great additions to your marketing tool kit.”

  3.  Keep Voice Search in Mind

As technology continues to evolve and consumer behaviors start to change, it’s up to marketers to embrace emerging trends — even if they seem totally foreign. Voice search and AI-powered technology are growing in popularity with each passing month, which means marketers can’t shy away from optimizing for digital assistants and another tech.

Read the Full Article Here

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.

    I consent to WSI collecting my contact details and sending me digital communications.

    We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

    Don't stop the learning now!

    Here are some other blog posts you may be interested in.VIEW ALL BLOG POSTS

    Google Core Web Vitals Update – What you need to know?

    June 07, 2021 | < 1 minutes to read

    Google is starting to use page experience signal that measures how users perceive the experience of interacting with …

    READ MORE

    The Ultimate Guide to Digital Marketing

    May 14, 2021 | 9 minutes to read

    Ever thought about what life would be like without the Internet? A better question would be – Is …

    READ MORE

    A Guide to Digitally Transform Your Business in 2021

    April 16, 2021 | < 1 minutes to read

    Digital transformation is a hot topic for companies across the globe. Ongoing advancements in digital technologies and shifts …

    READ MORE

    © 2021 WSI Kriti Web Solutions, LLC. All rights reserved. WSI ICE and WSI IM are registered trademarks of RAM. Privacy Policy and Cookie Policy. Each WSI Franchise is an independently owned and operated business.