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We are in the Mobile Era. Mobile technology and the convenience that comes with it, has forever changed the way people go on about their daily lives. Savvy mobile consumers have become more demanding & impatient. Their expectation of information rendered on their hand-held device is really driving marketers to re-think their content strategy and be there fo the consumers during these micro-moments. They remain loyal to your brand as long as you are personalizing their browsing experience and helping them in their research and buying journey. The moment they find your website or mobile app hard to navigate, they are out-of-there and looking for a new vendor. So, it is extremely critical to watch these behaviors and make necessary adjustments to your mobile strategies to remain on Top-of-mind with your valued consumers.

Micro-moments are critical touch points within a consumer’s buying journey. Example of micro-moments are researching a product or service while waiting in doctor’s office or watching demo videos before test driving an automobile. These moments ultimately add up and define how the consumer’s journey ends.

Immediate Action: Consumers want the information when and where they want it in the format that is easy to navigate. They are ready to move on to next stage in their journey once they find what they are looking for.

Demand for Relevance: When consumers are ready to take immediate action, they are not patient. They need useful & relevant information that can move them along in their journey. Time is money. They are not wasting any on a website or app that is not helping them.

Loyal to Needs: If you are there for consumers, they are your best advocates and promoters. So, it is important that you are loyal to their needs, so they remain loyal to your brand.

“Over 83% of shoppers turn to their smartphone to influence a purchase decision while in a store.”

– Google

Smart Devices and mobile marketing strategies are one of the biggest opportunities for companies to connect with new and existing consumers, and grow their brand and generate positive ROI. Once you get the strategy rolling, this can be the most cost-effective way to reach larger audience, local, regional or national.

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