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What the first thing you do when you are looking for information? Well chances are you head to your preferred search engine (probably Google), type in your question, hit enter and wait for the results. Your customers are no different. Being found in online searches is critical for a business to attract new leads and generate new revenue. Google handles more than 2.5 million searches every second, and not showing up on the search results can seriously hamper the potential of growth for a business. The fact that 90% of searchers don’t even go beyond the first page of results make it even more essential to know how to properly optimize your content marketing.

An effective SEO campaign can bring you to the top search positions of Google and helps you maintain these positions. However, SEO is a complex and involved process that incorporates several aspects of a company’s online presence such as a mobile responsive website, fresh regularly updated website content, social media utilization and external links leading to your site.

Search Engine Optimization is not what it was 4 years ago. Google Updates Panda, Penguin & Hummingbird have changed the SEO landscape. Content marketing and social signals are integral part to your SEO efforts. This progression in Best Practice SEO method to get on the same page as Google, we like to call “AdaptiveSEO”.

Watch this short video to learn about the 5 major components of “AdaptiveSEO” that can help you boost your rankings on Google.


Major search engines constantly transform the playing field to keep up with digital trends, and it is essential for your business to adapt to stay competitive. Lucky for you, WSI knows the game. Our methodology uses accuracy, timeliness, and constant real time feedback to identify the most effective SEO strategies for your business. Our goal is to best adapt your business to the current digital environment.

Learn more about basic SEO Techniques to make sure you comply with SEO Best Practices.

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Contact us today to see how SEO can revolutionize your business!
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