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Digital Advertising

It can be hard for a company to know the best way to leverage their online resources to drive leads and increase sales. With so many available advertising platforms, knowing how to get your money?s worth is a challenge. WSI can help you find your best options, making sure you can deliver relevant advertising to your target audience.

Digital Advertising

  1. Identify the Right Search Criteria
    Targeting is essential to any successful marketing campaign. Learn what you can about you target audience, including

    • Keyword use
    • Preferred sites
    • Age
    • Gender
    • Income
    • Location

    This information will allow you to develop marketing solutions that are relevant to your business

  2. Advertising on the Right Online Sites

    Advertise on the sites your customers are visiting. Knowing about your target audience and what they are interested in will allow you to identify the websites potential leads are most likely to visit.

  3. Put Campaign tracking in Place

    Once you put your ads out there you need to know how effective they actually are. Campaign tracking allows you to track where your leads are coming from, and how many of them actually are converted to actual clients. Whether you are using YouTube videos, pay-per-click ads, or email advertising, it is important to track every ad and customer response

  4. Utilizing Split (A/B) Testing

    Set up your website to randomly display one of two ads to each visitor and track the response to each. This is an easy way to gauge the most effective approach for your target audience.

  5. Measure, improve, and repeat

    Digital advertising is an involved process, and a company must always stay on its toes to keep up with emerging trends. Constant tracking of response rates and lead conversion allows your company to constantly improve and keep the growth going. Our consultants will help you set up your advertising and teach you how to adapt your approach to the ever-changing market landscape.

Contact our consultants for more information of digital advertising and how you can use it!