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Search Engine Optimization

What is SEO?

Search Engine Optimization (SEO) is an organic method of increasing the website traffic, both quality and quantity, by increasing the visibility of a website to search engines.

Search Engine Optimization
Search Engine Optimization

Why do you need SEO?

Owning the best website is useless if search engines can’t find it; this is where Search Engine Optimization comes into play. A well-optimized website can be quickly found and displayed at the top of the search results when users look for search terms relevant to that website.

Search engines like Yahoo, Bing, and Google crawl the internet regularly indexing hundreds of millions of sites and store the information in sophisticated database systems. When users search, the Search Engines return a list of results matching the search words from this database based on Search Engine ranks specific to search algorithms.

SEO is a very effective long term digital marketing strategy for businesses. This strategy builds the following gradually and reduces marketing costs in the long run. Ranking consistently high on the search results builds trust, this helps increase the brand value and eventually conversion.

Are you looking for the best SEO Company in the Plano area?

You found it! We are here to help. Getting SEO wrong can have unfavorable effects on your business. Lucky for you, WSI has extensive experience in running SEO campaigns. We have been providing SEO services to businesses in Plano and the greater DFW area over 11 years.


Some of our proven strategies to ensure that your business is visible online:

Keyword research

Keyword Research is crucial. Our consultants analyze the marketplace and pinpoint keywords that your target audience is most likely to use.

Competitive analysis

Analyzing your competitors is an excellent way to improve your strategies. SEO analysis can identify what is working for your competition and what you can improve on. It is crucial to appear on the top of search listings, and WSI will get you there.

Website optimization

Building a responsive website is very important. If your website does not run well on all platforms, it risks being incorrectly indexed by search engines.

Content strategy

Compelling content is vital. Today’s consumer is constantly bombarded by online content, so it is essential to create informative, user-friendly content that can be quickly disseminated and understood. Comprehensive Content Strategy includes creation, curation, and delivery of the content to the right targeted audience providing useful information.

Social Media

The rise of social media networks has made social media marketing an essential part of SEO campaigns. Having an active presence on social media can go a long way towards getting to the top of the search listings.

Measurement and Analysis

The objectives of marketing campaigns should match business goals. It is crucial to stay on your toes and pay attention to the progress of the campaigns. Our consultants will help you analyze your user engagement and lead conversion to ensure that your marketing is heading in the right direction, effective and efficient.

WSI has been in the marketing game for decades, and we have had plenty of time to refine our marketing techniques. We use Adaptive SEO Strategies to keep you on top of search results, in the midst of constant search algorithm changes by search engines.


Contact our SEO experts today at 972-635-3550!
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