- Mobile +
- Mobile Marketing
- Responsive Web Design
- Search +
- Adaptive SEO
- Competitive Analysis
- Digital Advertising
- Display Advertising and Remarketing
- Paid Search Advertising
- Search Engine Optimization
- Site +
- Content Marketing
- Landing Page Optimization
- Marketing Analytics
- Marketing Automation
- Website Design and Development
- Social +
- Email Marketing
- Social Community Platform
- Social Media Marketing
- Video Marketing
- WSI SOCIAL SELLING MASTERY COURSE
- Your Brand Online
Search Engine Optimization
What is SEO?
Search Engine Optimization (SEO) is an organic method of increasing the website traffic, both quality and quantity, by increasing the visibility of a website to search engines.
Why do you need SEO?
Owning the best website is useless if search engines can’t find it; this is where Search Engine Optimization comes into play. A well-optimized website can be quickly found and displayed at the top of the search results when users look for search terms relevant to that website.
Search engines like Yahoo, Bing, and Google crawl the internet regularly indexing hundreds of millions of sites and store the information in sophisticated database systems. When users search, the Search Engines return a list of results matching the search words from this database based on Search Engine ranks specific to search algorithms.
SEO is a very effective long term digital marketing strategy for businesses. This strategy builds the following gradually and reduces marketing costs in the long run. Ranking consistently high on the search results builds trust, this helps increase the brand value and eventually conversion.
Are you looking for the best SEO Company in the Plano area?
You found it! We are here to help. Getting SEO wrong can have unfavorable effects on your business. Lucky for you, WSI has extensive experience in running SEO campaigns. We have been providing SEO services to businesses in Plano and the greater DFW area over 11 years.
Some of our proven strategies to ensure that your business is visible online:
Keyword Research is crucial. Our consultants analyze the marketplace and pinpoint keywords that your target audience is most likely to use.
Analyzing your competitors is an excellent way to improve your strategies. SEO analysis can identify what is working for your competition and what you can improve on. It is crucial to appear on the top of search listings, and WSI will get you there.
Building a responsive website is very important. If your website does not run well on all platforms, it risks being incorrectly indexed by search engines.
Compelling content is vital. Today’s consumer is constantly bombarded by online content, so it is essential to create beneficial, engaging content that can be quickly disseminated and understood. Comprehensive Content Strategy includes creation, curation, and delivery of the content to the properly targeted audience providing useful information.
The rise of social media networks has made social media marketing an essential part of SEO campaigns. Having an active presence on social media can go a long way towards getting to the top of the search listings.
Measurement and Analysis
The objectives of marketing campaigns should match business goals. It is crucial to stay on your toes and pay attention to the progress of the campaigns. Our consultants will help you analyze your user engagement and lead conversion to ensure that your marketing is heading in the right direction, effective and efficient.
WSI has been in the marketing game for decades, and we have had plenty of time to refine our marketing techniques. We use Adaptive SEO Strategies to keep you on top of search results, in the midst of constant search algorithm changes by search engines.
SEO is a very popular and effective digital marketing strategy to generate web traffic and leads. Most businesses employ SEO in combination with PPC, Social Media, and Email Marketing to grow their business. It’s a long-term marketing strategy that builds brand credibility and recognition over a period of time.
Frequently Asked Questions
On-page SEO refers to optimization activities that can be carried out on the page itself to boost the performance.
Some of those activities are:
- Creating great content using targeted keywords with strategically placed internal links, meta descriptions, headers, images, infographics, and videos.
- Making sure that the pages intended for ranking are indexed
- Making sure that the pages are easily navigable by the users
- Making sure that the website is optimized for speed on all devices
- Using clean static URLs with a consistent naming structure that reflects the content
Technical SEO is a collective term of activities that help the search engine crawl and index and ultimately rank your site high!
Some of those activities are:
- Create an XML sitemap.
- Optimize your site architecture.
- Optimize for Featured Snippets
- Set a consistent URL structure.
- Utilize robots.txt to include or exclude the pages from indexing
- Use breadcrumb menus and pagination.
- Fix HTTP and redirect errors
- Adjust renderability for different devices
- Page Depth – Make sure the pages are not buried deep in the menu structure, especially those you want high traffic.
SEO companies help businesses optimize site content for targeted keywords for search engines like Google, Bing, and Yahoo.
Typically, this is a cyclic process. The SEO work involves researching industry-specific keywords, creating content based on keywords, and promoting it to the targeted demography on appropriate channels.
The effects of content creation and promotion are actively tracked and measured using analytical tools like Google Analytics.
This process of content creation, promotion, measurement, and necessary adjustments is repeated until expected results are reached for all the target keywords.
SEO is a long-term strategy, and the process never ends, because the objective of the SEO is not only to get to the top of the Google ranking for targeted keywords but also to stay on top!
The step-by-step logic behind Search Engines responsible for locating and retrieving specific data from a large volume of data is commonly referred to as the Search Algorithm.
Search Engines (Google, Bing, and Yahoo, etc.) routinely update their algorithms either to fix a problem with how they handle certain criteria or to add some enhancements. These changes affect rankings. As marketers, it’s advisable to stay current with the changes and maintain or improve rankings to take advantage of the changes.
It depends on factors like budget and campaign timeline.
If you have enough budget and looking for a quick turnaround, PPC is the way to go.
If your resources are relatively limited and you want a sustained long-term campaign, then SEO is your best bet.
You can expect the best results when you run both SEO and PPC campaigns together. These strategies work well together. Efforts like Keywords research and content creation can be shared between the campaigns.
SEO is a long-term strategy. You may start seeing the results (upward movement of keyword ranking) in a month or two. Depending on the keyword difficulty and competitor landscape, it may take six months or longer to get to Google’s first page for certain keywords.
No, especially not when you are at the top! All that hard work and the resources you spent in securing the top rankings will lose value if your competitors overtake your ratings. Digital Marketing is a race for ranking, traffic, and leads on the internet. Once you reach a desired ranking, you may scale down efforts, but you still need to maintain your ranking.
A meta description is a short, concise summary of website content. Search Engines display the meta descriptions with the search results.
They are relevant but not used in Google ranking!
Long-tail keywords are search terms with more words. Their scope is narrow, and it helps in targeting the right demography at a reduced cost.
Let’s look at the following example.
The word phrase, the Photo frame is a generic search term (also called a head term) with a broad scope.
Longer variations of that phrase like a metal photo frame, wooden photo frame, antique photo frame, antique wooden photo frame are some examples of the long tail keyword. As you can see, the scope becomes narrow, and the search volume decreases, but the lead quality is more refined (more qualified).
Blogging keeps your content dynamic and fresh. It provides an organic way to create content for multiple long-tail keywords and secondary keywords that you may not so naturally be able to do with your website pages. Also, this is a great way to create supplement content and provide internal links.
People are continually looking for answers for their micro-moments. The general guideline from Google is to have user-centric (not Search Engine centric) quality content.
Quality content not only answers user’s questions but also engaging and worth sharing. There have been studies indicating the content, especially with higher user engagement, results in better SEO ranking.
Google now requires SSL Certificates. Not having HTTPS will negatively affect your ranking.
Follow links push SEO link juice and boost the page ranking of the linked-to sites in the SERPs.
Quality and the quantity of the inbound links influence the ranking of the page receiving these links. A page receiving a link from Harvard Business School or the U.S. Government website will have a higher ranking than a lesser-known local business.
No-Follow links do not boost the page rank of the sites they’re linked to. However, they are crucial in generating traffic and creating social signals, which may create a follow link if your content is a compelling candidate for such recognition!
A no-follow link is created with the nofollow HTML tag. Here is an example:
<a href=”http://www.mywebsite.com/” rel=”nofollow”>Anchor Text</a>
Not all redirects are bad. Redirects send both users and crawlers to a new URL. If not done properly, redirects can result in page losing both traffic and ranking!
There are a couple of redirects that you’ll run into on a daily basis, so it’s a good idea to remember them:
- 301 Permanent redirect
- 302/307 Temporary redirect
Following are more like status code (result in loss of page traffic and rank):
- 410 Content deleted
- 451 Content unavailable for legal reasons
- To learn more about redirects, you can checkout yoast redirect page.
White hat SEO refers to the ethical practice of achieving higher SEO ranking using tactics recommended by Search Engine guidelines. The techniques include creating quality content, designing a performing and easily navigable website, and an efficient cross-device responsive website. For more details, please also see the On-page, off-page, and technical SEO optimization notes.
Black hat SEO refers to the unethical practice of achieving higher SEO ranking using tactics highly discouraged by Search Engine guidelines. If caught, these sites can be shut down permanently. Black hats use techniques such as keyword stuffing, guest blogging on private content networks, and such.