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Why Is Website Design and Development Important?

“A bad website can greatly tarnish a company’s credibility. But, a quality website can help a company extend its sphere of influence and create leads.”
– Sweor

Website-Design-And-Development
Website Design

Here is what a quality website does for you:

Increases Engagement
People stop engaging if the website content is unattractive and uninformative. Your website’s content and layout have to entice and engage your visitors. They should want to stay on your website and read more about your products and services. Engaging and useful content increase conversion opportunities.

Shows Your Company’s Credibility
Judgments on a company’s credibility are often based on the company’s website design. A website is a view inside your company. A great website with quality content builds authority among peers and the target audience. Endorsements coming in the form of backlinks from your peers and industry experts enhance your trust and credibility factor.

Shows the Customer How to Contact You
For a business to be successful, they need to be visible and accessible to prospects and clients: phone number and email address on your website that is easily clickable help you to generate leads. A call to action is also important as it reminds prospects and customers to take the intended action!

It is impossible to overstate the importance of a quality website in today’s digital economy. For many of your prospects and clients, a website may be their first interaction with your brand. It is critical to have a secure, user-friendly, responsive website that will keep your clients connected and engaged.

The Best Web Design Company

We study your business requirements and work closely with you to determine the best design for your website. We help you to create a responsive web design. We create eye-catching & highly functional custom web sites that can also bring in traffic.

We market content that represents your business needs. Our team of expert copywriters ensures that only the best content is used on your website, guaranteeing professional and quality content on every page.

We study the market trends to gather trending keywords. These keywords are used in the marketing content we create to bring more targeted traffic to attract quality leads.

From trendy, modern website design to professional website design, look no further than our web design agency!

Web Design and Development Process

Website Development Process

Website design has come a long way since the beginning of the Internet. Most businesses these days have gone online either partially or entirely. For a business today, a website might be its primary marketplace and way to connect to prospects and clients. Having a robust and reliable website is necessary not only to stay ahead of competitors but to stay in business!

Consumers have a world of options literally at their fingertips. Trying to stand out can be a challenge. WSI has had decades of experience designing websites. We have cultivated a strong network of consultants that can help you implement our digital marketing strategies to build a quality website that will help you attract and convert leads.

We have developed seven steps to designing a great site. We repeat most of these steps in all our feature enhancements also.

  1. Discovery/Targeting
    Research is key. We research the trending keywords in your industry, identify your target audience, and cater useful and engaging content with relevant keywords to them. A company that understands its clients is better able to engage them as well.
  2. Budget
    A website is a critical investment in your business, but you still won’t have to break the bank to have a fully functional marketing website! We can design an affordable, multi-phase solution which works well with-in your budget!
  3. Cross Media Planning
    A well-designed website is a digital marketing portal. Just like all roads lead to Rome, all prospects and customers should be directed to your website, whether they are being engaged through mobile marketing, digital advertising, social media marketing, etc.
  4. Design/Build
    We design and build your site with you in the loop. Using our expertise and your industry insights, we produce a highly navigable, practical, and user-friendly website. We always keep your audience in mind when designing.
  5. Test/Debug
    Testing is a crucial step that many companies skip out. It is essential to test your website on a variety of platforms and devices to ensure that your site is accessible, responsive, and working as expected. This step is a part of every deployment.
  6. Launch
    Advertise the launch of your website. There are nearly 2 billion websites, and more than 400 million of them are active. So, it’s not enough to build a great website; it’s also essential to notify the right target audience. Advertising will increase exposure and bring in traffic right from the day of the launch!
  7. Analyze and Improve
    Once your website is up and running, it is now time to improve! Track your web traffic, user engagement to identify what parts of your website are working and what parts can be improved.

Comprehensive Digital Marketing Strategy:

We provide the following services to supplement Website Design and Development services.

Whether you are updating a page on an existing site or creating an entirely new digital marketing experience, our consultants can help you implement to make sure your brand is memorable and profitable.Web-Services-CTA

Frequently Asked Questions

Yes. We partner with industry popular hosting providers like SiteGround, GoDaddy, and AWS, etc. to host websites & manage the hosting related issues.

It takes an average of six to eight weeks once we agree on the requirements. The timeline may vary based on whether our client is ready with content (images, web copy, video, infographics, etc.), availability for draft review, whether third party integration of applications involved, etc.

It depends. Website design and development is a custom work specifically for your business. Before we design and develop your website, we talk to you to assess your needs. Based on this conversation, we provide you a quote. Most of our sites run in the range of USD $2500& UP.

Some of our clients write content for their sites. At times, they hire their content creators or use copy writers in our team for their websites, social media posts, and such.

In most cases where the users are not entering data, site security is not an issue. However, we recommend using HTTPS to ensure secure data transfer and provide that additional confidence to your visitors and customers. Also, search engines may downgrade your site ranking if the site is not HTTPS enabled.

Website security is very important. A hacked website can be blacklisted and may lose significant traffic. We partner with industry leaders in the site security business like Sucuri to secure your sites. Most hosting providers offer security packages at affordable prices.

Of course! We are a digital marketing company. One of our primary focus of your site is SEO. The site will be designed following the best practices of SEO. SEO services (not part of Website Development) involve additional activities like producing content (both dynamic and static), creating backlinks and promotion, etc. Please call or email us if you have questions about SEO services.

Yes, we do. WordPress is a popular content management system. More than 30% of the active sites are built using WordPress. Ease of use and flexibility is the main reason for its enormous popularity by site owners and developers. 

PHP (Hypertext Preprocessor) is a very popular web development programming language. It runs fast, and most of the PHP tools are open source makes it popular among the development community.

ASP.NET is Microsoft owned web-application framework designed for web development to produce dynamic web pages. It is highly scalable and works exceptionally well with Windows. It comes with lots of tools and features to support programmers and an excellent platform for Enterprise applications.

We don’t build new websites using these platforms. Still, if your website is built using any of these proprietary platforms, we support marketing activities such as SEO, PPC, and other marketing strategies. Please contact us for your specific situation.

Once we launch the new website, our digitally savvy clients manage the content on their own. But for scheduled upgrades, our development team is available for support work. For any additional technical help, we work on a consulting basis.

Our support teams take care of maintenance work for clients who need our help in maintaining their site, including the content and software upgrades.

 

Give our consultants a call today at 972-635-3550