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Website Design and Development

It is impossible to overstate the importance of a quality website in today’s digital economy. For many of your prospective clients, a website may be their first interaction with your brand. It is critical to have a secure, user-friendly website, responsive website that will keep your clients connected and engaged.

Website design has come a long way since the beginning of the Internet. For a business today, a website might be its primary marketplace and way to connect to clients. Having a robust and reliable website is necessary to stay ahead of your competitors. Consumers have a literal world of options at their fingertips and trying to stand out can be a challenge. WSI has had decades of experience designing websites and we have cultivated a strong network of consultants that can help you implement our digital marketing strategies to build a quality website that will help you attract and convert leads. We have developed seven steps to designing a great website.

  1. Discovery/Targeting
    Research is key. Identify your target audience and try and cater to them. A company that understands its clients is better able to engage them as well.
  2. Budget
    A website is more than a simple purchase. It is an investment just like a brick-and-mortar storefront would be. Customers will use your website at all points in the buying cycle.
  3. Cross Media Planning
    Just like all roads lead to Rome, all customers should be directed to your website, whether they are being engaged through mobile marketing, digital advertising, social media marketing, etc.
  4. Design/Build
    It is important to build a user-friendly website. Keep your audience in mind when designing.
  5. Test/Debug
    This is a crucial step that many companies skip out on. It is important to test your website on a variety of platforms and devices to ensure that your website is accessible and responsive.
  6. Launch
    Advertise the launch of your website! It is a big deal, and advertising will increase exposure and bring in web traffic on the day of the launch.
  7. Analyze and Improve
    Once your website is up and running it is now time to improve! Track your web traffic and user engagement to identify what parts of your website are working and what parts can be improved.

Whether you are creating an entirely website or simply updating an already existing one, our consultants can help you implement these strategies to make sure your brand is memorable.

Give our consultants a call today at 972-635-3550!