A new year is upon us. We wish a much safer, healthier, and prosperous year to you. Happy New Year 2021.

Marketing has changed an understatement when you look at how the Digital Marketing industry has changed in the last ten years. Marketing technology or MarTech is one of the most dynamic and fast-changing industry. Technological advances related to the internet, software, and smartphones have fueled the change in how marketing is done to reach consumers efficiently and in large numbers. This efficiency, scalability, and consistency are practical today, mostly because of online tools and technologies.

The need for online presence and adaptability was even more clear to businesses during the COVID-19 lockdowns, where businesses could only reach their consumers using virtual or online means. The businesses that didn’t have an online presence either lost a significant revenue source or, worse, had to close.

This video highlights the key factors that will set you apart from your competitors and help you build trust with your customers & retain them and acquire new loyal customers using online marketing strategies.

The COVID-19   pandemic has changed the way the world does business more than ever. Over the past several months, some businesses have adapted to the new buyer behavior while others are struggling. Whether your business could make it through the pandemic and still standing or it is on the verge of shutting down, it is not too late to make changes and improve your chances of success.

One of the key changes most successful businesses did during the pandemic is to make it easier for shoppers to find them online. Consumers are happy to do business when they can find credible and qualified providers with the products and services they need to address their problems. This applies to service businesses, home improvement, attorneys, doctors, dentists, and so on. If you are a B2B business, online marketing strategies are relevant to you as well. 

At WSI, we have identified the following six key factors to an integrated and effective Digital Marketing Solution that works for both B2B and B2C businesses.

1. Identify your Target Market and Online platforms to engage them

2. Find out what your competitors are doing to engage their prospects & clients online

3. Identify strategies to reach your prospects on search, social, & mobile platforms & drive them to your website

4. Build a solid content plan to build engagement using these strategies

5. Adopt marketing automation to leverage website traffic and deliver personalized content to qualified prospects

6. Measure the results of your marketing efforts & optimize as needed

Our expert team at WSI can help you with any & all these steps to gain higher visibility and capture, nurture, acquire & retain your clients.

Please click here to make an appointment for a consultation to plan your online marketing strategy for 2021 and beyond!

About the Author

Krishna Murthy, Marketing Manager at WSI, is a Digital Growth Consultant, Photographer, Travel Enthusiast, Software Engineer who is continually working on building a better marketing campaign for clients!