Email Marketing: Evolving in a Social World

Tips to Improve ROI on Email Marketing

Email Marketing continues to be an effective, time-tested drip marketing strategy for connecting with your audience, because it gives you broadened reach, flexibility & full control of messaging. But, businesses fail to see results from email marketing, due to lack of goal and planning for email marketing. Just sending out one-off emails is no longer enough. Email marketing campaign implemented base on well planned, content-based inbound marketing strategy can significantly improve your ROI on email marketing.

This eBook provides you with simple tips to follow while implementing an email marketing campaign:

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About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.