Episode 2: Online Reputation Management with Michael Fertik

In the 2nd episode of our podcast, we’ll explore online reputation management and considerations for your own ORM strategy. You will learn what activity is the most important one when it comes to building brand credibility, how to solicit customer advocates to share stories, and more! The ORM expert is Michael Fertik, CEO and Founder of Reputation.com.

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Digital Insider Podcast Series

Welcome to WSI’s Digital Insider Podcast Series, where each episode we’ll be interviewing a marketing expert and top influencer in the digital marketing space to help you stay up-to-date on the latest trends and tactics.

The host of the series is Lyana San Pedro – a member of WSI’s corporate head office team in Toronto, Canada, and avid Blue Jays fan and Pinterest junkie.

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About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.