If you have a branded Facebook page for your business and you have been actively using it to promote your business, & build brand awareness among your Social Network, ?keep reading…

Facebook is introducing the new “Custom Audience Feature” to help businesses target their audience better when they advertise on Facebook. You may already be running email campaigns,?where you build selective custom lists to target the audience for specific products and services and make it more relevant. Now, Facebook allows you to do the same, & engage your audience more effectively.

Learn more about Facebooks’s Custom Audience Feature.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.