Search

Google Ads – Lesson 2 – The basics of understanding your customers

June 20, 2019 | < 1 minutes to read
Summary:Get to know – and reach – the right people Now that you’re using Google Ads to grow …

Get to know – and reach – the right people

Now that you’re using Google Ads to grow your business, it’s time to figure out who your most valuable customers are.

Here are a few ways to understand who the right people are, so you can position your ad for that target audience.

  1. Gauge their interests – Use the Consumer Barometer to understand the intent of your audience. Once you know what your clients are looking for, you can make better ads that speak directly to them.
  2. Understand their behaviors – Use Think With Google to understand fresh customer insights to help drive people to your business.

Google Ads Action Plan

Use Google Trends for data and insights on what your users are searching for. This will help you target your ads to the right people in the right locales.

If you need help with target market research, & buyer’s persona(s), Contact us today..

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.

    I consent to WSI collecting my contact details and sending me digital communications.

    We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

    Don't stop the learning now!

    Here are some other blog posts you may be interested in.VIEW ALL BLOG POSTS

    Google Core Web Vitals Update – What you need to know?

    June 07, 2021 | < 1 minutes to read

    Google is starting to use page experience signal that measures how users perceive the experience of interacting with …

    READ MORE

    Google Ads – Lesson 3 – Positioning your business

    June 25, 2019 | < 1 minutes to read

    Use Google to stand out from the crowd Now that you’ve identified your audience, it’s time to highlight …

    READ MORE

    Google Ads – Lesson 1 – Get familiar with your account metrics

    June 18, 2019 | < 1 minutes to read

    Google Ads Performance Metrics Google Ads Campaign performance measurement is critical to the success of your campaign. This …

    READ MORE

    © 2021 WSI Kriti Web Solutions, LLC. All rights reserved. WSI ICE and WSI IM are registered trademarks of RAM. Privacy Policy and Cookie Policy. Each WSI Franchise is an independently owned and operated business.