Google Ads – Lesson 2 – The basics of understanding your customers

June 20, 2019 | < 1 minutes to read
Summary:Get to know – and reach – the right people Now that you’re using Google Ads to grow …

Get to know – and reach – the right people

Now that you’re using Google Ads to grow your business, it’s time to figure out who your most valuable customers are.

Here are a few ways to understand who the right people are, so you can position your ad for that target audience.

  1. Gauge their interests – Use the Consumer Barometer to understand the intent of your audience. Once you know what your clients are looking for, you can make better ads that speak directly to them.
  2. Understand their behaviors – Use Think With Google to understand fresh customer insights to help drive people to your business.

Google Ads Action Plan

Use Google Trends for data and insights on what your users are searching for. This will help you target your ads to the right people in the right locales.

If you need help with target market research, & buyer’s persona(s), Contact us today..

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.

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