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Google Ads – Lesson 3 – Positioning your business

June 25, 2019 | < 1 minutes to read
Summary:Use Google to stand out from the crowd Now that you’ve identified your audience, it’s time to highlight …

Use Google to stand out from the crowd

Now that you’ve identified your audience, it’s time to highlight what makes your business special so you can stand out from the competition.

  1. See how you stack up

    Find opportunities to differentiate your brand or product using Google’s competitive analysis tools.

  2. Plus up your perks

    Include your unique selling proposition in all your marketing communications. For example, if you offer free shipping, make sure to say so in your ads and on your landing pages.

Google Ads Action Plan

Watch this video for tips, tricks, and a better understanding of how to distinguish yourself from the competition.

Get in touch with us if you need help with setting up Google Ads Campaign

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.

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