Google Panda: a quick overview of what it means
When it comes to Search Engine Optimization (SEO), it?s almost impossible to keep up with all the changes to Google?s algorithms. Even SEO specialists can have a tough time determining how they?re going to make changes to their clients? digital marketing strategies in order to achieve (and maintain) top spots in Google?s search results.
During March and April 2012, Google made a number of changes that affected search rankings. Panda and Penguin were the latest changes. Here?s a quick overview of what these changes involve:
Google?s Panda changes aim to improve the quality of the search results that Google shows. If you?ve got poor or duplicate content on your website, you were probably hit by Panda?s updates.
As always, Google?s goal is to reward relevance by ranking pages that benefit users. Penguin?s goal was to target webspam, which mainly refers to keyword stuffing. Also, if you include keywords like ?Rolex watches? in a page about bed linen, you will also be penalized.
Contact us to find out more about how we can help you with your SEO strategy.
About the Author
The Best Digital Marketing Insight and Advice
The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.
We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.