How to Convert Reviews to Revenue with Online Reputation Management?
More than ever, consumers are consulting online reviews and ratings before deciding where to shop, eat, visit, and more. Online reviews have become one of the most trusted sources of information for consumers learning about your products or services. Not only that, but 97% of shoppers who read online reviews from other consumers also read the business responses (Brightlocal). That means managing and monitoring your online reputation is essential to build significant brand trust and credibility and can directly impact your revenues. Your online reputation can be your biggest asset if managed well, and if not, it can also be your worst liability.
Actively managing and enhancing your brand's online reputation can be very challenging. With so many conversations happening online to monitor every day, where should you start? What are the best channels to collect online reviews? How should you reply to positive and negative feedback? How do you measure the progress of your online reputation efforts?
In this session we learn how to grow your business with online reputation management. Best practices and valuable tips on effectively leveraging online reviews to your business advantage and improving your overall customer experience.
Here are some of the questions we will answer:
• Why is online reputation so important?
• What methods and tools can you use to monitor what’s said about your brand online?
• How should you respond to comments to strengthen your reputation and online visibility?
• What tactics can help you get more positive online reviews?
• What are the dos and don’ts for dealing with unhappy customers?
Access this very informative session by completing our short form below.
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