In this highly competitive internet marketing space, it is becoming overwhelming to marketers to keep up with all the follow up tasks on  daily basis.  Need for streamlining this marketing process has become more critical than ever. Lead generation, customer acquisition & customer retention are the 3 important steps in marketing. If these are executed correctly, then the 4th step of viral marketing (word-of-mouth) falls into place effortlessly.

We would like to share resources that will help you understand marketing automation, available options and to plan on how to implement this for your business:

Video: Growing Leads and Sales with Marketing Automation

Infographic: Marketing Automation: All the Cool Marketers are Doin’ it!

Blog Post: How to Easily Measure and Analyze Your Content

Podcast: Social Media with Dave Kerpen

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.