Analytics, GA4, Resources, Webinars

How can GA4 help businesses to be more efficient

June 20, 2023 | < 1 minutes to read
Summary:With the coming sunset date of Google Universal Analytics (UA), it's never been more critical for business owners …

With the coming sunset date of Google Universal Analytics (UA), it's never been more critical for business owners and marketers to get educated and informed about the power and value of Google Analytics 4 (GA4), the new analytics platform. In this client webinar, Unlocking Google Analytics 4 for Better Business Insights, our presenter Mel Gard shares everything your clients need to know about GA4, including:

  1. Why is GA4 important?
  2. Why did this change need to happen?
  3. What are the most significant differences between GA4 and UA?
  4. How can GA4 help businesses be more efficient
  5. Tips and best practices on installing GA4
  6. How to navigate & the top reports and metrics to track
  7. Common GA4 mistakes to avoid

Access this video session by completing our short form below by clicking on the image.


About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.

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