New study suggests that 3% of people generate 90% of impact?online. What better way you need?than leveraging this small group of influencers to promote your content, broaden your reach in target market, & generate leads.

It is a known?fact that content marketing is imperative for the future of public relations and online marketing. However, there is too much noise online and consumers are getting bombarded with content on various channels. How do you make your content stick and make an impact on consumers and sway their interest in your direction? If you are generating great content for a wonderful product or service you want to promote, best way for you to set yourself apart is by connecting with an influencer that can vouch for your content.

There are some great tools you can use to find influencers that you can connect with.

• Buzzsumo
• Group High
• Traackr

Read more on influencer marketing.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.