Digital Marketing Trends

How to Build Your Brand Online?

June 24, 2011 | 2 minutes to read
How to Build Your Brand Online?
Summary:Overview Are you asking yourself the question ?How well is my business branded online?? and are unable to …


Are you asking yourself the question ?How well is my business branded online?? and are unable to answer the questions or not really sure about your answer?

Be assured that you are not alone. However, you can set yourself apart from many other businesses that are in the same boat, by starting to educate yourself about how to brand your business online and asking for help in achieving the goal. ?There are numerous platforms that are available to businesses to build brands online. But, it is critical that you understand your market before you do anything.

How to Build Your Brand Online?

First and foremost thing to do is to take a look at your website and see how it has performed during the time it has been online, based on the demographics you cater to. Get a professional opinion on look & feel, content, & usability of the website and see if is in fact serving the purpose for the visitors and helping them in their buying process. Consider improving the website, if there is room for making it better, & keep it current. Next step is to promote your website by driving traffic to it from various platforms.

I often get asked by business owners, whether they can do away from building a company website and use social media profiles such as Face book fan page, & twitter to promote their business.? The fact is, Social Media Profiles cannot replace your website. They provide great platform to build your network online and engage in conversation. However, in order to build your brand online & present yourself as an expert and valuable resource in the industry, you need a platform where you can make these resources available to your customers. You have limited options to achieve this using social media profiles.


Your goal is to make consumers recognize your expertise & quality of products and services.? By having a web platform that you can work with, & by getting into the habit of keeping the website ?current with latest industry news, tips to consumers and other useful resources, consumers will recognize you as an expert and consider using your services.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.

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