Like fashion trends, marketers seem to always be changing their minds about the condition of email marketing. Is it dead? Or is it alive and kicking? The buzz around social media and other ?hipper? digital marketing tools have left many brand custodians wondering if email marketing is ineffective and old-fashioned, or if it still works.

As a company whose bread and butter comes from providing cutting edge digital marketing solutions to clients, you?ve got to believe us when we tell you that email marketing is not just alive ? but that it?s thriving! Fact is it?s the most effective lead nurturing and management technique??according to most marketing professionals across the globe. The secret is and here is the catch in doing it right!

Watch this video “5 Tips to Achieve Email Marketing Excellence”, to gain some insight into creating effective email marketing campaign!!

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.