“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – famous quote by?John Wanamaker, “pioneer in marketing”. This is true in today’s marketing & advertising world, more than ever. If you are spending your marketing dollars on campaigns that are not yielding any return, it is time to step back and analyse your strategy. It is critical to have performance measurement system in place, to make sure marketing strategies align with your goals. Web Analytics data will come in handy to make improvements to your campaign.

Once you have goals defined for your campaign, you can improve sales using web analytics data and take your business to the next level. Here are 5 key methods to understanding your customers buying cycle:

1. Identify your best traffic sources
2. Better understand customer behavior
3. Improve Website Conversion Funnels
4. Improve Landing Page Performance
5. Personalize your campaign

Watch this short video about these 5 key methods:

If you have any questions on this topic, feel free to reach out?to us on our Digital Marketing Website

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.