In the previous post we shared with you resources to plan strategy for your brand promotion. One of the critical elements in brand promotion is targeted lead generation. In order to choose the right content marketing channels for brand promotion, you have to research the Who, When & Where to find the target market that is right for your brand. Once you have studied your target market,  you know the type of content that is compelling & engaging to your audience.

Here are the tools that you can use to find the right target market for your brand and write compelling content for brand engagement.

Video: Improving Targeted Lead Generation

Infographic: Target Customers in your Hood

Blog Post: How to Create Content that Matters

Podcast: Targeted Lead Generation with Sharon Rowlands

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.