Overview

Just to recap what I shared in my previous post when you don’t have resources to manage social media profiles and engage fans in conversation on an ongoing basis, your best option is to adopt Social Media Optimization (SMO) strategies. You are working in the background creating links from various social media platforms, which in turn results in optimization.

Tips on Optimizing Social Media

If you have chosen to adopt SMO strategies for your business, here are some tips that might come in handy. Optimization takes work, initially. Once you have done it a few times, it becomes a habit. However, if you want to be really consistent with your tasks and be effective, you need to set Campaign Guidelines, to follow:

• Optimize your social media profiles, with keywords in “about” content and ALT-tag for images in the image gallery. Some of the popular platforms are LinkedIn, Facebook, Twitter, Youtube & Blogs.
• Design a blueprint/schedule for social media activities that need to be performed on a daily/weekly/monthly basis. This is the schedule that needs to be followed by the resource responsible for executing a Social Media Plan. If you are going to use in-house resources, be sure to train them for doing the job effectively. You also have the choice of outsourcing the effort.
• Syndicate content. Content can be in the form of Text, Video, or Images. For example, if you are writing two blog posts a month, when you publish the blog posts, syndicate these posts to multiple platforms & bookmarking sites. There are tools/plug-ins available to automate this process. If you have scheduled one video per month, optimize the video with tags and SEO friendly descriptions in YouTube & syndicate the same video to multiple video parking sites. Content syndication generates many quality links, & contributes to SMO.
• Be sure to measure the results of all the activities

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.