Digital Marketing Trends, Site
Website Must Haves’ For Driving Traffic, Leads, & Sales

Continue reading "Website Must Haves’ For Driving Traffic, Leads, & Sales"
Why Do you Need Website in Your Online Marketing Strategy?
Whether B2B, B2C, non-profit, global or local, every business needs an online presence to reach potential customers online. A company’s website is its virtual storefront, open 24 hours a day, 7 days a week. According to recent survey by 1&1 internet, up to 40% of small-to-medium businesses don’t have a website to promote their products and services. ?
If you are not among the 40% & You already have a website, but not getting the traffic that you hoped for to generate leads and you keep wondering what it takes to have a great website that can become your inbound marketing machine?
Most important inbound marketing goals for the website are
- to attract visitors researching on certain product or service ,
- educate them on the problem that your product or service can solve and
- convince them into buying
Why Inbound Marketing for Your Website?
Because of the shift in buyer’s behavior and complicated landscape, buyer wishes to consume information when they want and how they want without ?intervention from a human being. This drive to stay informed about product or service before buying is a good thing for marketers that are really able to provide expert advice on the problem and solution to the problem without being a pushy sales person. This makes?Inbound Marketing?the most non-intrusive form of marketing and results-oriented.
Website plays a crucial role in the success of a Inbound Marketing Campaign. You have buyers looking for information from various platforms such as search, social and mobile. Without a website it becomes impossible to drive them all to one common place to consume great content & generate leads and close those leads.
Strategies to have in place to attract visitors, generate leads & close sales:
- Get Found Online
- Design & Usability
- Content
- Conversion
About the Author
The Best Digital Marketing Insight and Advice
The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.
We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.
Don't stop the learning now!
5 Must-Haves for Measuring Digital Marketing Success
Do you know how well your digital marketing efforts are working? Which marketing campaigns are delivering you the …
Continue reading “5 Must-Haves for Measuring Digital Marketing Success”
READ MOREGoogle Core Web Vitals Update – What you need to know?
Google is starting to use page experience signal that measures how users perceive the experience of interacting with …
Continue reading “Google Core Web Vitals Update – What you need to know?”
READ MOREThe Ultimate Guide to Digital Marketing
Ever thought about what life would be like without the Internet? A better question would be – Is …
Continue reading “The Ultimate Guide to Digital Marketing”
READ MORE