According to emarketer report that came out today, online is going to continue getting larger share of the local ad spending budget. Predicted growth is from 12% in 2009 to 14% in 2010. By 2014 one quarter of the total local advertising will be online.

Also, SMBs (Small and medium businesses) are adopting social media strategies, more than ever. For local adverstising, & online reputation management, social media has proven to be bringing positive results.

Multi-channel marketing, traditional & online is the best way to reach all your target market. Combined responses from these campaigns can potentially bring you more businesses that you can handle, which is a good problem to have.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.