Introduction to Marketing Automation
Successfully delivering appropriate messages helps you to lead customers step-by-step through their buying cycle.
Marketing automation gives you the power to generate more leads, drive more sales, and create a significant return on your investment. It helps you target your customers with personalized communications based on their interests, so they receive the messages they want, not the messages you think they want.
In this video, we highlight the 5 best practice guidelines to get marketing automation working for your business.
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