What is Marketing Automation?
Marketing Automation (MA) is a set of software tools and technologies designed to perform repetitive marketing tasks efficiently with the least amount of human interaction. The collection of tools and technologies can include multiple marketing channels, social media, email marketing, and content marketing.
“Marketing automation is a set of software and tactics that allow companies to buy and sell like Amazon – that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies and provides an excellent return on the investment required.”
Why Is Marketing Automation Essential?
Marketing Automation is the new “IT girl” of the digital era. It has become an essential factor contributing to the growth of multi-million dollar businesses. Here are some reasons why you should invest in marketing automation services for your business:
Increase Revenue and Growth
Marketing Automation can efficiently drive traffic to your business. MA helps you to identify the most qualified leads by lead scoring based on their responses to your marketing activities. Automation can help you concentrate your skilled resources on hot leads rather than pursuing cold ones.
Saves You Time
When you replace manual work with automated rules and campaigns, you naturally free up your staff’s time to focus on more creative tasks. Automation helps cut marketing time by half, giving you more time to focus on creativity and problem-solving.
Keeps Your CRM Happy
Marketing Automation is a subset of Customer Relationship Management (CRM) operations. MA makes operations more customer-oriented. By connecting CRM with the marketing automation system, you’ll have the benefit of seeing your contact’s sales and marketing activities together in one place. A smooth and automated handoff of leads between marketing and sales makes the lead nurturing a seamless process.
Marketing Automation is an essential, and futuristic online marketing tool. We’re the automation specialist for your growing business needs!
In this video, we highlight the five best practice guidelines to get marketing automation working for your business.