What is Market Automation?
Market automation is a set of tools that allow you to increase your customer size without having to grow your employee base. It connects multiple touch points and marketing channels, including social media, email marketing, and content marketing.
“Marketing automation is a set of software and tactics that allow companies to buy and sell like Amazon – that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies and provides an excellent return on the investment required.”
Why Is Marketing Automation Essential?
Marketing automation is the new “IT girl” of the digital era. It has become an essential factor contributing to the growth of multi-million dollar industries. Here are some reasons why you should invest in marketing automation services for your business:
Increase Revenue and Growth
Marketing automation companies have valuable automated software that is necessary to drive traffic to your business. Marketing automation helps you to identify the most qualified leads by lead scoring. This can help you concentrate your resources on hot leads rather than pursuing cold ones.
Saves You Time
When you replace manual work with automated rules and campaigns, you naturally free up your staff’s time to focus on more creative tasks. Automation marketing helps cut marketing time by half, giving you more time to focus on creativity and problem-solving.
Keeps Your CRM Happy
Marketing automation is a subset of customer relationship management and makes operations more customer-oriented. By connecting your CRM with the marketing automation system, you’ll have the benefit of seeing your contact’s sales and marketing activities – easily and effectively.
Simply put, marketing automation is the essential, futuristic online marketing tool. We’re the automation specialist for your growing business needs!
In this video, we highlight the 5 best practice guidelines to get marketing automation working for your business.