Mobile
New Research Data Uncovers Unique Opportunities for Mobile Apps

Continue reading "New Research Data Uncovers Unique Opportunities for Mobile Apps"
Research shows 92% of smartphone users actively use Mobile apps. Mobile Apps have become an integral part of people’s daily routines in personal & professional life. Well thought out and done right, advertising through mobile apps can be successful both at reaching decision makers and at driving desired positive action.
Two insights marketers will likely find quite surprising.
First, the research uncovered that, because people consider smartphones an extension of themselves and apps are used throughout the day, apps reach broad audiences at times when other marketing channels can?t, creating unique reach opportunities.
Second, the most recent research uncovered the potential of mobile apps as an effective advertising channel. Ipsos found that ads shown on mobile apps were more likely than those shown on a PC/laptop to be memorable, create a positive brand association, deliver a better ad experience, and drive actions.
Not sure if Mobile advertising is the right strategy for you, we can help you find out.
About the Author
The Best Digital Marketing Insight and Advice
The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.
We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.
Don't stop the learning now!
Make Mobile Experience a Brand Builder for your Business
Mobile users are not ready to accept a less-than-great browsing experience, while they are in a hurry to …
Continue reading “Make Mobile Experience a Brand Builder for your Business”
READ MOREGoogle Speed Update Rolled out for All users Can Affect Page Ranking
Google Speed Update – Why Now? User experience while browsing will make or break your marketing campaign, depending …
Continue reading “Google Speed Update Rolled out for All users Can Affect Page Ranking”
READ MOREGoogle Partners Connect co-hosted by WSI Plano on November 15, 2017
Consumer behavior is constantly changing in the digital space. They ask for 24/7 access to information, to have …
Continue reading “Google Partners Connect co-hosted by WSI Plano on November 15, 2017”
READ MORE