Mobile

New Research Data Uncovers Unique Opportunities for Mobile Apps

August 14, 2018 | < 1 minutes to read
New Research Data Uncovers Unique Opportunities for Mobile Apps
Summary:Research shows 92% of smartphone users actively use Mobile apps. Mobile Apps have become an integral part of …

Research shows 92% of smartphone users actively use Mobile apps. Mobile Apps have become an integral part of people’s daily routines in personal & professional life. Well thought out and done right, advertising through mobile apps can be successful both at reaching decision makers and at driving desired positive action.

 

Two insights marketers will likely find quite surprising.

First, the research uncovered that, because people consider smartphones an extension of themselves and apps are used throughout the day, apps reach broad audiences at times when other marketing channels can?t, creating unique reach opportunities.

Second, the most recent research uncovered the potential of mobile apps as an effective advertising channel. Ipsos found that ads shown on mobile apps were more likely than those shown on a PC/laptop to be memorable, create a positive brand association, deliver a better ad experience, and drive actions.

Read Full Article

Not sure if Mobile advertising is the right strategy for you, we can help you find out. 

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.

    I consent to WSI collecting my contact details and sending me digital communications.

    We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

    Don't stop the learning now!

    Here are some other blog posts you may be interested in.VIEW ALL BLOG POSTS

    Make Mobile Experience a Brand Builder for your Business

    September 04, 2018 | 2 minutes to read

    Mobile users are not ready to accept a less-than-great browsing experience, while they are in a hurry to …

    READ MORE

    Google Speed Update Rolled out for All users Can Affect Page Ranking

    July 10, 2018 | < 1 minutes to read

    Google Speed Update – Why Now? User experience while browsing will make or break your marketing campaign, depending …

    READ MORE

    Google Partners Connect co-hosted by WSI Plano on November 15, 2017

    November 24, 2017 | < 1 minutes to read

    Consumer behavior is constantly changing in the digital space. They ask for 24/7 access to information, to have …

    READ MORE

    © 2021 WSI Kriti Web Solutions, LLC. All rights reserved. WSI ICE and WSI IM are registered trademarks of RAM. Privacy Policy and Cookie Policy. Each WSI Franchise is an independently owned and operated business.