Research shows 92% of smartphone users actively use Mobile apps. Mobile Apps have become an integral part of people’s daily routines in personal & professional life. Well thought out and done right, advertising through mobile apps can be successful both at reaching decision makers and at driving desired positive action.

Two insights marketers will likely find quite surprising.

First, the research uncovered that, because people consider smartphones an extension of themselves and apps are used throughout the day, apps reach broad audiences at times when other marketing channels can?t, creating unique reach opportunities.

Second, the most recent research uncovered the potential of mobile apps as an effective advertising channel. Ipsos found that ads shown on mobile apps were more likely than those shown on a PC/laptop to be memorable, create a positive brand association, deliver a better ad experience, and drive actions.

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About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.