Checking your reputation online is a major step in your prospective buyer’s buying journey. Your online reputation builds credibility & plays a major part in final buying decisions. Online reputation management has to be a part of your online marketing strategy. There are various platforms you can utilize to request reviews from satisfied customers and publish them online, to be visible when prospects search for reviews about your services.
Few third-party review sites you can utilize are:
- Thumbtack, Customerlobby, Demandforce, reputation.com, Trustpilot
- Industry-Specific; Tripadvisor, Opentable, Homeadvisor, Glassdoor. G2 Crowd
- Yelp, Insiderpages, Facebook
- Of course, your own website has a testimonial module installed to easily manage reviews
Here is a short video on how to influence customer feedback and proactively manage your online reputation for your business:
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