Search, WSI Plano News

Reaching Today’s Automotive Shopper – Google Partners Connect August 15, 2018

August 20, 2018 | < 1 minutes to read
Summary:Automotive Shopping Trends Today’s auto consumers are Curious, Demanding & Impatient. There are 2X as many test drives …

Automotive Shopping Trends

Today’s auto consumers are Curious, Demanding & Impatient. There are 2X as many test drives on YouTube as there are on dealership sites. 

As an auto dealership owner, or marketer you have to make sure shoppers have seamless experience:

  • By focusing on shopper intent
  • By Measuring the impact of your ads
  • By Aligning your message

 
There are multiple metrics to consider lead conversion, in addition to form submissions

  • Phone Calls
  • VDP Page Views
  • Time on Site
  • Chat or Text Messages
  • Schedule Test Drive
  • Location Get Directions

 
According to recent research, only 26% of people who have purchased a vehicle in the past 6 months have actually filled out a form. Think about when the customers are researching and be there at the moment with the right content they are looking for. 

Google Advertising

Shoppers often use multiple screens from the time they start research until the time they make a purchase. You a a marketer can gain valuable insights when looking at their entire journey. There are different attribution models you can use to effectively measure the impact of your advertising:

  • Linear
  • Position-based
  • Time Decay

 
This video will answer lot of your questions about advertising best practices, importance of local search, shopper’s behavior & trends and much more, to get you ready for a successful campaign.

If you have questions regarding setting up a Google Advertising campaign for your business, feel free to reach out to us TODAY.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.

    I consent to WSI collecting my contact details and sending me digital communications.

    We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

    Don't stop the learning now!

    Here are some other blog posts you may be interested in.VIEW ALL BLOG POSTS

    Celebrating Our Founder Kalpana Murthy during Women’s History Month

    March 08, 2023 | 2 minutes to read

    On the occasion of International Women’s Day, we extend our warmest wishes to all the amazing women who …

    READ MORE

    Happy Holidays And Happy New Year 2023

    December 31, 2022 | < 1 minutes to read

    We would like to take moment to thank you for trusing your business with our team at WSI …

    READ MORE

    Happy Holidays from Our Team to Yours

    December 27, 2021 | < 1 minutes to read

    At the close of a year of recovery and resilience, we want to gratefully pause and take this …

    READ MORE

    © 2022 WSI Kriti Web Solutions, LLC. All rights reserved. WSI ICE and WSI IM are registered trademarks of RAM. Privacy Policy and Cookie Policy. Each WSI Franchise is an independently owned and operated business.