Retail Shopping Trends

Today’s consumer behavior & how they interact with retailers has changed dramatically due to growth in connectivity. Digital shoppers are expected to represent over 1.8 billion of the global population. 

The retail landscape has changed but the importance of the holiday season remains constant. To win, brands must meet today?s curious, demanding and impatient consumers with consistent, seamless and assistive experiences. Shoppers are open to buying from new retailers, as long as they are finding what they are looking for in the moment. So, it is imperative for retailers to adopt to this trend and not just rely on consumer loyalty. Making up-to-date information available to shoppers when they need on the device they are searching on, makes a world of difference in the outcome. This is especially important if retailers are driving in-store traffic from the website. 

Google Shopping

In order to help retailers prepare for a successful holiday season, Google has outlined Best Practices using Google Shopping features, among other online marketing strategies.

• Be discoverable online and in-store when consumers browse, research & purchase. Shoppers starts research in October or earlier for their holiday shopping. So, your campaign should be up & running to capture them.
• Be valuable by understanding and building relationships with consumers at all stages of their buying journey. Provide valuable & relevant information to assist in the process.
• Be Quick, test to make sure your mobile site loads quickly & easy to navigate when the consumer lands on it. Resolve any issues that may cause friction during the buying process. Shoppers are looking for nothing less than a seamless experience when they are shopping online. 

Get a Head-start on your Holiday Shopping Campaign Today with these useful Tips & Resources- Google Partner Connect Live Stream Recording is now available.

If you have questions regarding setting up Google shopping campaign for your business, feel free to reach out us TODAY.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.