Customer Experience, Marketing Strategy, SEO

SEO Fundamentals – Shifting Focus to Mobile-First Indexing

March 18, 2020 | < 1 minutes to read
Summary:Google added to their mobile-first indexing best practices in January 2020 and the big emphasis was on providing …
Google added to their mobile-first indexing best practices in January 2020 and the big emphasis was on providing an identical experience on mobile and desktop. This is a major shift for many businesses in the way their website was developed for desktop first & then made responsive for Mobile.

With the Mobile-First indexing change, Google now expects websites to provide the same experience on Mobile and Desktop.

Few Key Points from Google’s mobile-first Indexing Guidelines:

  • Ensuring Googlebot can access and render mobile and desktop page content and resources.
  • Making sure the mobile site contains the same content as the desktop site.
  • Using the same meta robots tags on the mobile and desktop site.
  • Using the same headings on the mobile site and desktop site.
  • Making sure the mobile and desktop sites have the same structured data.

 

What do these guidelines mean to your SEO efforts? 

Please make an appointment to discuss the Mobile-First strategy.

About the Author

Krishna Murthy, Marketing Manager at WSI, is a Digital Growth Consultant, Photographer, Travel Enthusiast, Software Engineer who is continually working on building a better marketing campaign for clients!

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