Expert SEO Services in Dallas & Plano Offered by Leading SEO Company - WSI Kriti Web Solutions

Having a functional and attractive Website is only the first step in online business! A successful online business site needs to be found easily both by people and search engines! The search engine algorithms and the way people search for information is continuously changing. Our AdaptiveSEO methodology helps your search rankings to improve, ensuring that your business is found by your target customers today and tomorrow.

SEO ranking takes time

In sports analogy, SEO is a marathon. It takes a lot of time and effort, and how fast your keywords rank depends on the competition. You can’t expect immediate ranking results. The SEO ranking is a comprehensive strategy including keywords, tags, backlinks, user experience, site performance, etc.

SEO is always a work in progress!

Keyword matching alone won’t cut it

Search Engine algorithms are constantly changing! Keywords are still a crucial ranking signal, but they’re not as vital as they were a decade ago. Search engines and people favor content that answers the search intent. More than just matching keywords and phrases, we can help you make sure your web content is engaging, comprehensively answers the questions your target audience is asking.

Expertise, Authority, and Trustworthiness

SEO ranking takes many factors into account. Ranking factors like site speed, page rank are directly measurable, and other qualitative factors like Expertise, Authority, and Trustworthiness (EAT) are not! Measurable or not, EAT is a crucial SEO ranking factor. Make use of quality content, backlinks from reputable sites, and other factors that prove your expertise.

Expert SEO Services in Dallas & Plano offered by Leading SEO Company – WSI Kriti Web Solutions
What is the first thing you do when you are looking for information?

Well, chances are you head to your preferred search engine (probably Google), type in your question, hit enter, and wait for the results. Your customers are no different.


What is SEO?

Search Engine Optimization (SEO) is an organic method of increasing website traffic, both quality, and quantity, by increasing the visibility of a website to search engines.

Being found in online searches is critical for a business to attract new leads and generate new revenue. Google handles more than 2.5 million searches every second, and not showing up on the search results can seriously hamper the potential of growth for a business. The fact that 90% of searchers don’t even go beyond the first page of results makes it even more essential to know how to properly optimize your content marketing.

Watch this short video to learn about the 5 major components of “AdaptiveSEO” that can help you boost your rankings on Google.

An effective SEO campaign can bring you to the top search positions of Google and helps you maintain these positions. However, SEO is a complex and involved process that incorporates several aspects of a company’s online presence such as a mobile responsive website, fresh regularly updated website content, social media utilization, and external links leading to your site.

Search Engine Optimization is not what it was 4 years ago. Google algorithm updates such as Panda, Pigeon, Penguin & Hummingbird have changed the SEO landscape. Content marketing and social signals are integral parts of your SEO efforts. This progression in Best Practice SEO method to get on the same page as Google, we like to call “AdaptiveSEO”.

Major search engines constantly transform the playing field to keep up with digital trends, and it is essential for your business to adapt to stay competitive. Lucky for you, WSI knows the game. Our methodology uses accuracy, timeliness, and constant real-time feedback to identify the most effective SEO strategies for your business. Our goal is to best adapt your business to the current digital environment.

Learn more about basic SEO Techniques to make sure you comply with SEO Best Practices.

Why do you need SEO?

Owning the best website is useless if search engines can’t find it; this is where Search Engine Optimization comes into play. A well-optimized website can be quickly found and displayed at the top of the search results when users look for search terms relevant to that website.

Search engines like Yahoo, Bing, and Google crawl the internet regularly indexing hundreds of millions of sites and store the information in sophisticated database systems. When users search, the Search Engines return a list of results matching the search words from this database based on Search Engine ranks specific to search algorithms.

SEO is a very effective long term digital marketing strategy for businesses. This strategy builds the following gradually and reduces marketing costs in the long run. Ranking consistently high on the search results builds trust, this helps increase the brand value and eventually conversion.

Are you looking for the best SEO Company in the Plano area?

You found it! We are here to help. Getting SEO wrong can have unfavorable effects on your business. Lucky for you, WSI has extensive experience in running SEO campaigns. We have been providing SEO services to businesses in Plano and the greater DFW area for over 11 years.

Kriti Web Solutions is an SEO company located in Plano, Texas, in the North Texas area. Our service area includes Plano, Frisco, Allen, Richardson, McKinney, Irving, Arlington, Dallas, Fort Worth, and most regions of Texas and Oklahoma.

Some of our proven strategies to ensure that your business is visible online:

Keyword research

Keyword Research is crucial. Our consultants analyze the marketplace and pinpoint keywords that your target audience is most likely to use.

Competitive analysis

Analyzing your competitors is an excellent way to improve your strategies. SEO analysis can identify what is working for your competition and what you can improve on. It is crucial to appear on the top of search listings, and WSI will get you there.

Website optimization

Building a responsive website is very important. If your website does not run well on all platforms, it risks being incorrectly indexed by search engines.

Content strategy

Compelling content is vital. Today’s consumer is constantly bombarded by online content, so it is essential to create beneficial, engaging content that can be quickly disseminated and understood. Comprehensive Content Strategy includes creation, curation, and delivery of the content to the properly targeted audience providing useful information.

Social Media

The rise of social media networks has made social media marketing an essential part of SEO campaigns. Having an active presence on social media can go a long way towards getting to the top of the search listings.

Measurement and Analysis

The objectives of marketing campaigns should match business goals. It is crucial to stay on your toes and pay attention to the progress of the campaigns. Our consultants will help you analyze your user engagement and lead conversion to ensure that your marketing is heading in the right direction, effective and efficient.

WSI has been in the marketing game for decades, and we have had plenty of time to refine our marketing techniques. We use Adaptive SEO Strategies to keep you on top of search results, in the midst of constant search algorithm changes by search engines.

SEO is a very popular and effective digital marketing strategy to generate web traffic and leads. Most businesses employ SEO in combination with PPC, Social Media, and Email Marketing to grow their business. It’s a long-term marketing strategy that builds brand credibility and recognition over a period of time.

Frequently Asked Questions 

Black Hat SEO refers to the unethical practice of achieving a higher SEO ranking using tactics highly discouraged by Search Engine guidelines.

If caught, these sites can be shut down permanently. Black hats use techniques such as keyword stuffing, guest blogging on private content networks, and such.

White Hat SEO refers to the ethical practice of achieving a higher SEO ranking using tactics recommended by Search Engine guidelines.

The techniques include creating quality content, designing a performing and easily navigable website, and an efficient cross-device responsive website.

For more details, please also see the On-page, off-page, and technical SEO optimization notes.

Not all redirects are bad. Redirects send both users and crawlers to a new URL. If not done properly, redirects can result in the page losing both traffic and ranking!

There are a couple of redirects that you’ll run into on a daily basis, so it’s a good idea to remember them:

  1. 301 Permanent redirect
  2. 302/307 Temporary redirect

Following are more like status code (result in loss of page traffic and rank):

  1. 410 Content deleted
  2. 451 Content unavailable for legal reasons

To learn more about redirects, you can check out the Yoast redirect page.

Follow links push SEO link juice and boost the page ranking of the linked-to sites in the SERPs.

Quality and the quantity of the inbound links influence the ranking of the page receiving these links. A page receiving a link from Harvard Business School or the U.S. Government website will have a higher ranking than a lesser-known local business.

No-Follow links do not boost the page rank of the sites they’re linked to. However, they are crucial in generating traffic and creating social signals, which may create a follow link if your content is a compelling candidate for such recognition!

A no-follow link is created with the nofollow HTML tag.

Google now requires SSL Certificates. Not having HTTPS will negatively affect your ranking.

People are continually looking for answers for their micro-moments. The general guideline from Google is to have user-centric (not Search Engine centric) quality content.

Quality content not only answers user’s questions but also engaging and worth sharing. There have been studies indicating the content, especially with higher user engagement, results in better SEO ranking.

The content can be in any format such as Text, Infographics, Videos, Podcasts, etc. The visual content tends to get better attention and engagement.

Blogging keeps your content dynamic and fresh. It provides an organic way to create content for multiple long-tail keywords and secondary keywords that you may not so naturally be able to do with your website pages. Also, this is a great way to create supplement content and provide internal links.

Long-tail keywords are search terms with more words. Their scope is narrow, and it helps in targeting the right demography at a reduced cost.

Let’s look at the following example.

The phrase, photo frame is a generic search term (also called a head term) with a broad scope.

Longer variations of that phrase like a

  1. metal photo frame,
  2. wooden photo frame,
  3. antique photo frame,
  4. antique wooden photo frame

are some examples of the long tail keyword.

As you can see, the scope becomes narrow, and the search volume decreases, but the lead quality is more refined (more qualified).

They are relevant but not used in Google ranking!

A meta description is a short, concise summary of website content. Search Engines display the meta descriptions with the search results.

No, especially not when you are at the top!

All that hard work and the resources you spent in securing the top rankings will lose value if your competitors overtake your ratings. Digital Marketing is a race for ranking, traffic, and leads on the internet. Once you reach the desired ranking, you may scale down efforts, but you still need to maintain your ranking.

It depends on factors like budget and campaign timeline.

If you have enough budget and looking for a quick turnaround, PPC is the way to go.

If your resources are relatively limited and you want a sustained long-term campaign, then SEO is your best bet.

You can expect the best results when you run both SEO and PPC campaigns together. These strategies work well together. Efforts like Keyword research and content creation can be shared between the campaigns.

SEO is a long-term strategy. You may start seeing the results (upward movement of keyword ranking) in a month or two. Depending on the keyword difficulty and competitor landscape, it may take six months or longer to get to Google’s first page for certain keywords.

It depends on factors like budget and campaign timeline.

If you have enough budget and looking for a quick turnaround, PPC is the way to go.

If your resources are relatively limited and you want a sustained long-term campaign, then SEO is your best bet.

You can expect the best results when you run both SEO and PPC campaigns together. These strategies work well together. Efforts like Keyword research and content creation can be shared between the campaigns.

The step-by-step logic behind Search Engines responsible for locating and retrieving specific data from a large volume of data is commonly referred to as the Search Algorithm.

Search Engines (Google, Bing, and Yahoo, etc.) routinely update their algorithms either to fix a problem with how they handle certain criteria or to add some enhancements. These changes affect rankings. As marketers, it’s advisable to stay current with the changes and maintain or improve rankings to take advantage of the changes.

SEO companies help businesses optimize site content for targeted keywords for search engines like Google, Bing, and Yahoo.

Typically, this is a cyclic process. The SEO work involves researching industry-specific keywords, creating content based on keywords, and promoting it to the targeted demography on appropriate channels.

The effects of content creation and promotion are actively tracked and measured using analytical tools like Google Analytics.

This process of content creation, promotion, measurement, and necessary adjustments is repeated until expected results are reached for all the target keywords.

SEO is a long-term strategy, and the process never ends, because the objective of the SEO is not only to get to the top of the Google ranking for targeted keywords but also to stay on top!

Technical SEO is a collective term of activities that help the search engine crawl and index and ultimately rank your site high!

Some of those activities are:

  1. Create an XML sitemap.
  2. Optimize your site architecture.
  3. Optimize for Featured Snippets
  4. Set a consistent URL structure.
  5. Utilize robots.txt to include or exclude the pages from indexing
  6. Use breadcrumb menus and pagination.
  7. Fix HTTP and redirect errors
  8. Adjust renderability for different devices
  9. Page Depth – Make sure the pages are not buried deep in the menu structure, especially those you want high traffic.

On-page SEO refers to optimization activities that can be carried out on the page itself to boost performance.

Some of those activities are:

  1. Creating great content using targeted keywords with strategically placed internal links, meta descriptions, headers, images, infographics, and videos.
  2. Making sure that the pages intended for ranking are indexed
  3. Making sure that the pages are easily navigable by the users
  4. Making sure that the website is optimized for speed on all devices
  5. Using clean static URLs with a consistent naming structure that reflects the content

Your Social Media campaigns should improve social signals in raising awareness of your brand, building brand loyalty, and increasing the reputation of your product & services among peers. Search engines use these social signals as one of the many factors in their SEO ranking.

LSI (Latent Semantic Indexing) Keywords are not a ranking factor, but using LSI keywords, you can create a more complete, engaging, and useful content. Great content helps SEO ranking.

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“Very knowledgeable and updated to current trends, demands, and changes. Kalpana is very easy to work with, even with our difficult starting point to recreate our outdated website and all other phases we needed to address and dive into for the future. Pricing is very appropriate for each phase of the work to be done. Thank You.”

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