Competitive Analysis Services in Plano & Dallas
Marketing is a race against your competitors. The better you know your competitors’ strengths and weaknesses, the better you can compete against them. We can help you get a competitive edge over your business rivals by assessing the marketplace.
Who are your top competitors?
Identify your market and figure out who, or what, you are up against?
In this global economy, your competitors can be anywhere globally. Depending on the products you sell, you can have competitors locally, nationally, or internationally. The more you know about your competitors, the better you’ll understand what it takes to beat them.
What is your competitor's strategy?
Reviewing a competitor’s online marketing strategy can shed light on the gaps you need to be addressing in your digital strategy! Using those insights and combining them with your industry marketing trends, we can devise a marketing strategy to help you come on top.
Is there room for improvement?
Competitive analysis helps you strategically assess the strengths and weaknesses of current and potential competitors. The gap analysis of performances between you and your competitors provides you with new opportunities to consider and may provide insights into some strategies you want to improve or discontinue.
Why Businesses Need Competitive Analysis?
It is not enough to just know the needs of your own business in online marketing. You also need to know your competitors. This allows you to capitalize on their weaknesses and shore up your own digital marketing strategies. Fortunately, the Internet makes it possible for you to easily gather information about your competition. We have identified 5 key steps to improving your digital strategies.
- Competitor Analysis
The key to dominating the markets is to stay informed. You should have a file on your major competitors that you consistently update.
Make an active effort in researching your competition. Visit their websites, look at their content and design choices, run SEO analysis checks on them. All these things will give you a better idea of what your competitors are doing.
- Learn from other markets
Be sure to pay attention to events happening outside your industry. Changes in other fields can affect your business, so pay attention and stay informed!
- Analyze your data
The data you gather should be aimed towards identifying areas where your own business can improve and where you can capitalize on deficiencies in your competitors.
- Make improvements
Stay focused! Once you gather your insights, apply them to optimize your own business.
- Competitor Analysis
In today’s world, data is power, and a smart businessperson knows that they need to be proactive and informed. Our consultants will help you use online analytics and research to lock down the competition and make sure you are at the forefront of the emerging digital trends.
Did You Know?
The results of a competitive analysis can help you develop a plan for overcoming your competition. Consider
the following stats about the value of conducting a competitive analysis:
87% of companies say that their markets have become more competitive in the past three years
On average, most companies battle against 25 competitors
80% of business have at least a part-time employee working on competitive intelligence
91% of businesses see quantitative results from their competitive analysis efforts