Digital Strategy & Blueprint for Your Business
Build a solid digital marketing strategy plan that aligns with your company’s marketing goals. Making use of strategies and technology solutions will enable you to run a successful marketing campaign and yield positive ROI.
You wouldn’t build a house without a Blueprint.
Our team at WSI set up every new digital campaign with a solid marketing strategy. As a Digital marketing agency, we specialize in digital marketing strategy with a firm focus on B2B lead generation.
“A vision without a strategy remains an illusion.” – Lee Bolman
Digital Strategy is an integral part of our service offering as it provides the blueprint for cost-effectively achieving your marketing goals and ultimately your vision.
But what does Digital Blueprint Program Entail?
Your objective for marketing campaign may be lead generation, to increase the revenue by 25%. In order to achieve this goal you need a strategy for lead generation.
If your objective is to broaden the reach online to improve brand awareness, you need a strategy to achieve that goal.
Whatever your objective may be for the marketing campaign, be mindful that the tactics used to achieve each of these objectives may be different. Building a strategy before you begin is the right thing to do for your business.
At WSI, we take pride in our “strategy first” approach. Our Digital Blueprint Program helps companies develop a strategy to deliver on their marketing goals. This program allows you to ease into the process, by testing every the process every step of the way and the process is executed over a short timeframe with great results.
The Blueprint approach addresses questions like:
- Analyze your competitors landscape online to determine where they are advertising and how much
- Identify the most effective investments
- Who are the buyers and where do they hang out online?
With our global research team and powerful marketing technology, we can answer these questions and many more.
- We analyze your web-presence, make suggestions for improvement, and most importantly, provide a series of strategic marketing tactics that are designed to work with each other.
- Based on the data we have gathered during our process we will put together a set of recommendations that will help you reach your online marketing goals.
- The role of each tactic will be clearly explained, including the strategic advantages, how it fits into the actual strategy and sensible advertising budget recommendations that support your financial metrics and fit within your budget constraints.
- Rather than trying to start everything at once, we will help you put together a plan with a realistic timeline for rolling out each new initiative.
With this program, WSI removes the guesswork and uncertainty from marketing investments by allowing real-world data to guide our decisions.
Is Digital Blueprint Right for your business?
If you answer YES to one or more points below, Digital Blueprint is right for your business:
- It is becoming increasingly difficult to keep your marketing team stay on-top-of trends and technologies without spending a lot of money on R&D
- Your marketing team is working towards your business objectives without a solid strategy
- You have resources to implement, but need help with putting together a 90-day plan OR
- You need help putting together a 90-day plan and implementation, while we guide your team through the implementation process, so they can build their skills to manage the project late on
- You don’t have time or people, but expect results to reach your objectives. We can help you with whole process.
Why you need to hire WSI Digital Marketing Team?
- Continued education is a culture inside WSI. We invest heavily in keeping our team stay on top of tools and technologies to bring to our clients
- Out team of professionals are passionate and skilled at the same time. This is a Win-Win situation for all parties involved. We are dedicated to your company’s success.
- We are the experts and trusted partner in your digital marketing efforts and working in your best interest. We work very well with internal teams in company like yours and provide a marketing wing for additional support.
What are the next steps after Digital Blueprint?
- If you decide to partner with us for implementation, we put together a clear plan
- Digital Blueprint is extensive and takes long time to implement and can be overwhelming. Also, takes longer to get results.
- Our 90-day pilot plan allows you & your team to focus on short term results and get a handle on the comprehensive plan in small chunks
Typical Digital Marketing Team Structure
Transparency, control over brand messaging and creativity have resulted in moving towards a hybrid model for team structure
Full Digital Competency