Inbound Marketing Company in Dallas & Plano
Cold calling, direct mail, and generic email blasts are tactics of the past that turn people off. Today’s effective marketing strategies allow prospective customers to find you naturally, no matter the size of your business.
Attract the right people to your site
Inbound marketing is about creating the right content – i.e., blogs, podcasts, videos, social media posts, etc. The content draws the right type of visitors to your site, looking for your products and services. A smart inbound marketing strategy is to create content for every stage in the buyer’s journey.
Engage with visitors to build your relationship
By promoting your site, you can have prospective buyers find your site. The goal is to have your prospects find your site and to keep them engaged there as you establish trust. More time prospects spend time on your site getting to know you, your products, and services better will be your opportunity to convert more visitors to leads. We will help you with the conversion process with optimized landing pages.
Delight your potential customers
A happy customer is your brand ambassador. Delighted customers share their experiences with others generating more warm leads. Once you’ve captured the attention of your prospective customers, we’ll help you take them through the next stages of the buyers’ journey and become a happy customer.
Inbound Marketing and Customer Engagement
The theory behind inbound marketing is simple. Consumers.
In this internet era, consumers tend to choose to do research the product or service they are looking for, on their own first, before asking someone about it or being called upon to sell. In order to help them in this research, marketers are generating useful, relevant content in the form of blog posts, white papers, etc. When consumers find this information, they are going to remember where they found it and how important a role it played in their decision.
Inbound Marketing helps improve the credibility of your brand and ultimately results in customer acquisition.
Did You Know?
Inbound marketing is the strategy of today that helps build for your future.
In case you need inspiration for your inbound marketing strategy, consider these statistics:
76% of today’s marketers are using inbound marketing as their primary marketing strategy
3 out of 4 inbound marketing channels cost less than outbound marketing channels
80% of business decision makers prefer getting brand info from articles over ads
Inbound marketing yields three times more leads per dollar than traditional marketing methods.