Landing Page Optimization Services in Dallas & Plano
Your website works as a hub to convert visitors into qualified leads and clients. We’ll help you create landing pages on your site that can entice visitors to take the action you want them to.
Loading times matter
For a landing page to be effective, visitors should have access to it. A slow-loading landing page can discourage visitors and drive them to competitors’ sites. Currently, with more than 50% of traffic coming from mobile phones, load speed is more important than ever! If a page takes more than a couple of secs to load on phones, you can lose a significant percentage of traffic.
Forms and CTAs
Converting a random visitor to a prospect needs contact information such as Name, Phone number, and email address, etc. for a follow-up. Forms and call-to-action buttons help you convert. People tend to volunteer their information when the form is simple, easy, and not too many fields to fill.
Testing to see what works
Implementing a landing page is a process of continuous improvement. Testing and measuring landing page iteratively until you see the best performance is part of the optimization process. We’ll help you optimize and show you how to monitor your results.
Why do you need Landing Page Optimization?
Landing page optimization is a way for your business to positively impact your return on your marketing strategy. Your landing page is the first impression your clients will have of your business. It is important that you provide an easy and pleasant user experience. An optimized landing page allows you to funnel visitors where you want them to go and best engage your target audience.
Designing a well laid out landing page is an easy way to get an edge on the competitors. Although companies spend a large amount on advertising over 2/3 of them do not perform A/B testing on their landing pages. Make sure your company isn’t one of these!
Performing A/B testing on your landing page helps you understand which version of your landing page works better! You keep refining the page version that gives you more clicks, higher conversions, and reduced bounce rate.
Even just a one-point improvement in the conversion of leads means more money in your pocket. Our consultants will make sure that your website is generating high-quality leads and help you create a secure and informative website to turn your virtual real estate into a profitable investment.
Did You Know?
Because so many companies are confused by landing pages, they don’t always use them effectively. Here are
some eye-opening landing page stats:
Landing pages should be free of navigation bars--but only 16% actually are
Getting landing pages optimized is one of the top five B2B marketing challenges
About 75% of businesses have trouble finding suitable expertise for landing page optimization
Using videos on landing pages can increase conversions by 86%