Mobile App Marketing Agency in Dallas & Plano
Growth in smartphone usage over the last decade has significantly changed people’s access to the Internet. The usage of mobile phones is higher than laptops and desktops. As per a recent Pew Research Center survey, more than 81% of US consumers have access to smartphones. For you to be successful, your business needs to be accessible to consumers on their mobile phones for their shopping or research needs.
Make your company omnipresent
The Internet has expanded the boundaries of time and geography. Because of the Internet accessibility on their phones, consumers interact with businesses from wherever and whenever. Our team of experts can set you up with an integrated mobile marketing strategy.
Respond to of Micro-Moments
I-want-to-know, I-want-to-go, and I-want-to-buy are the micro-moments people respond to while on their smartphones. It’s a smart business to make yourself available to prospects and customers when they are searching for you.
Humans’ average attention span is 8 secs, and people are living in an age of instant gratification. Mobile marketing is a perfect solution for the modern lifestyle where everything is on the go. These devices and the supported platforms provide constant and high speed connectivity, and a sense of community for people and businesses to interact informally anywhere and anytime.
Best Mobile Marketing Agency in Dallas and Plano – Kriti Web Solutions
The universal presence of smartphones today means that much of your online traffic is going to be coming from users on mobile platforms. In fact, a study found 75% of Internet users access the Internet through a mobile device. Having a mobile-friendly website is critical to reaching these users. The mobile accessibility of a website plays into its search engine rankings, determining whether your business gets one of the coveted spots at the head of the search listings.
What is the Mobile-First approach?
The Mobile-First approach is the design and development of websites primarily for mobile devices and later scale up to desktops.
Until recently, the approach was Desktop First, where the websites and internet applications were designed and developed primarily for desktops and scaled down to make them also work on mobile phones! Mobile-First is a significant reversal in design philosophy.
The shift is because
- nearly 1.5 million smartphones enter the market every day
- current day smartphones are equipped with as much computing power as that of desktops of previous years
- marketers can reach their prospects and customers 24/7 on their mobile phones
While the Mobile-First approach has a severe limitation of the real estate (smaller screens), it forces them to be efficient and clutter-free in designing applications that are minimalistic with only useful elements on the screen!
Mobile marketing is crucial today for every business. Why?
- Mobile advertising is expected to rise to 72% of digital spending by 2019
- 80% of internet users own a mobile device
- 68% of companies have integrated mobile marketing into their overall marketing strategy
- Average mobile user conversion rates are up by 64% compared to average desktop conversion rates
Mobile marketing strategies are the next wave in staying connected with your audience. The penetration of smartphones and tablets into all facets of our lives means that potential customers are usually just an arm’s length away.
WSI’s mobile marketing strategy directly engages your audience, using targeted and responsive techniques to bring in customers. All aspects of your digital marketing strategy need to be adaptable to mobile platforms, and our consultants have the expertise to make it happen. This means websites, blogs, photos, videos, etc. WSI will create a customized marketing strategy to ensure that your customers can find your business at any time and on any device.
Mobile Marketing as a Digital Marketing Strategy
According to Pew Research data, 81% of the US population use smartphones. The average American spends 5.4 hours a day on their phone, according to ZDNet’s study findings. According to Think With Google, 82% of mobile users depend on their smartphones for their purchasing decisions!
So, the above data confirms that we live in the Mobile Era. Mobile technology and the convenience that comes with it, has forever changed the way people go on about their daily lives. Savvy mobile consumers have become more demanding & impatient. Their expectation of information rendered on their hand-held device is driving marketers to re-think their content strategy and be there for the consumers during these micro-moments.
Your followers remain loyal to your brand as long as you are personalizing their browsing experience and helping them in their research and buying journey. The moment they find your website or mobile app hard to navigate, they are out-of-there and looking for a new vendor. So, it is incredibly critical to watch these behaviors and make necessary adjustments to your mobile strategies to remain on Top-of-mind with your valued consumers.
Micro-moments are critical touchpoints within a consumer’s buying journey. Examples of micro-moments are researching a product or service while waiting in the doctor’s office or watching demo videos before test-driving an automobile. These moments ultimately add up and define how the consumer’s journey ends.
Immediate Action: Consumers want the information when and where they want it in a format that is easy to navigate. Being able to find the right information along their micro-moments helps them move on to the next stage in their journey.
Demand for Relevance: When consumers are clear on their requirements and ready to take action, they want to do it quickly. They need useful & relevant information that can move them along in their journey, without any delay. Time is money. They are not wasting any on a website or app that is not helping them.
Loyal to Needs: If you are there for consumers, they are your best advocates and promoters. So, you must faithfully respond to their needs, so they remain loyal to your brand.
Smart Devices and mobile marketing strategies are one of the most significant opportunities for companies to connect with new and existing consumers, and grow their brand and generate positive ROI. Once businesses get the strategy rolling, this can be the most cost-effective way to reach a larger audience, local, regional, or national.
WSI Mobile Solutions:
Did You Know?
You’re interested in reaching a wider consumer-base, which means covering the channels where the people are. If you aren’t sure, review these stats:
Consumers now spend more time than ever on their smartphones with 88% year-over-year growth
Up to 70% of web traffic happens on a mobile device
Global spending on mobile ads is expected to reach over $247 billion by 2020
Conversion rates for mobile marketing are growing while traditional methods decrease