Website is more than just a pretty face

For most businesses, the websites provide the first interactions with their prospects and clients. For businesses to be successful, it needs repeat visits from prospects and customers.

An effective web design and development will make your site welcoming, attractive, functional, and easy to use.

Integrated User Experience and Interface

An excellent User Experience is key to conversion. This User Experience is a combination of useful information, meeting user intent, clear communication, easy navigation, and a host of other things to help in visitors’ buying journey.

It’s crucial to understand what you have to offer, build a relationship with your visitors, and follow them on their buyer’s journey to a decision – without a hitch.

Working together on Design and Development

We are a trusted marketing partner for businesses. We implement marketing strategies practical to your industry and market.

At every stage, we collaborate with you to make sure our strategies are consistent with your brand and messaging and right for your audience to elevate your brand and grow your business.

Web Design & Development Company in Dallas & Plano – WSI Kriti Web Solution

Here is what a quality website does for you:

Increases Engagement
People stop engaging if the website content is unattractive and uninformative. Your website’s content and layout have to entice and engage your visitors. They should want to stay on your website and read more about your products and services. Engaging and useful content increase conversion opportunities.

Shows Your Company’s Credibility
Judgments on a company’s credibility are often based on the company’s website design. A website is a view inside your company. A great website with quality content builds authority among peers and the target audience. Endorsements coming in the form of backlinks from your peers and industry experts enhance your trust and credibility factor.

Shows the Customer How to Contact You
For a business to be successful, they need to be visible and accessible to prospects and clients: phone number and email address on your website that is easily clickable help you to generate leads. A call to action is also important as it reminds prospects and customers to take the intended action!

It is impossible to overstate the importance of a quality website in today’s digital economy. For many of your prospects and clients, a website may be their first interaction with your brand. It is critical to have a secure, user-friendly, responsive website that will keep your clients connected and engaged.

The Best Web Design Company

We study your business requirements and work closely with you to determine the best design for your website. We help you to create a responsive web design. We create eye-catching & highly functional custom web sites that can also bring in traffic.

We market content that represents your business needs. Our team of expert copywriters ensures that only the best content is used on your website, guaranteeing professional and quality content on every page.

We study the market trends to gather trending keywords. These keywords are used in the marketing content we create to bring more targeted traffic to attract quality leads.

From trendy, modern website design to professional website design, look no further than our web design agency!

Website Development Process

Website design has come a long way since the beginning of the Internet. Most businesses these days have gone online either partially or entirely. For a business today, a website might be its primary marketplace and way to connect to prospects and clients. Having a robust and reliable website is necessary not only to stay ahead of competitors but to stay in business!

Consumers have a world of options literally at their fingertips. Trying to stand out can be a challenge. WSI has had decades of experience designing websites. We have cultivated a strong network of consultants that can help you implement our digital marketing strategies to build a quality website that will help you attract and convert leads.

We have developed seven steps to designing a great site. We repeat most of these steps in all our feature enhancements also.

1. 1. Discovery/Targeting
      Research is key. We research the trending keywords in your industry, identify your target audience, and cater useful and engaging content with relevant keywords to them. A company that understands its clients is better able to engage them as well.
   2. Budget
      A website is a critical investment in your business, but you still won’t have to break the bank to have a fully functional marketing website! We can design an affordable, multi-phase solution that works well with-in your budget!
   3. Cross Media Planning
      A well-designed website is a digital marketing portal. Just like all roads lead to Rome, all prospects and customers should be directed to your website, whether they are being engaged through mobile marketing, digital advertising, social media marketing, etc.
   4. Design/Build
      We design and build your site with you in the loop. Using our expertise and your industry insights, we produce a highly navigable, practical, and user-friendly website. We always keep your audience in mind when designing.
   5. Test/Debug
      Testing is a crucial step that many companies skip out. It is essential to test your website on a variety of platforms and devices to ensure that your site is accessible, responsive, and working as expected. This step is a part of every deployment.
   6. Launch
      Advertise the launch of your website. There are nearly 2 billion websites, and more than 400 million of them are active. So, it’s not enough to build a great website; it’s also essential to notify the right target audience. Advertising will increase exposure and bring in traffic right from the day of the launch!
   7. Analyze and Improve
      Once your website is up and running, it is now time to improve! Track your web traffic, user engagement to identify what parts of your website are working and what parts can be improved.

Comprehensive Digital Marketing Strategy:

We provide the following services to supplement Website Design and Development services.

• • • • Content Marketing
      • Marketing Analytics
      • E-Commerce
      • Landing Page Optimization
      • Marketing Automation

     

Whether you are updating a page on an existing site or creating an entirely new digital marketing experience, our consultants can help you implement to make sure your brand is memorable and profitable.

Responsive Web Design

We are dealing with impatient consumers in this digital age. If your website is not performing well, that puts your business at a distinct disadvantage on many levels, namely:

• • • Search Engines (e.g., Google, Bing): Having a slow, outdated website or no website at all will quickly eliminate your business from the competition on search engines. Your customers will not be able to find you when they are searching for your products/services in various stages of their buying journey.

• • Marketing Strategy: Professional, easy-to-navigate, high-performing website is the heart of a digital marketing strategy – you get this right, you are one step closer to influencing and converting visitors into paying customers & entice them to come back

• • Reputation and trust. If you want your business to be taken seriously and be a trusted advisor in the industry, it takes work. You have to build a reputation as a Subject Matter Expert (SME). You do this with quality content on your website. If a potential customer can not find you on the internet, they are not going to find you credible & highly likely going to find your competitors.

 

"Everybody thinks their website is above average"

- Matt Cutts, Google

WSI has website solutions that are tailored to your business needs. Whether it is lead generation, lead nurturing, eCommerce, or streamlining your office functions, we can build you a system that can do it all. We ensure that your business is highly visible to your potential customers when they are searching for you and convert them into paying customers. We’ll help you dominate your local market and grow your brand and revenue.

Response to Mobile Devices

These days users are accessing the internet from a plethora of devices. Whether they are using a tablet, game console, connected TV, smartphone, or even a wearable device, your website needs to be able to adapt to the format. Responsive website design responds to this need, making sure that your clients can reach you from any device.

In today’s customer-driven economy, it is crucial to stay at the forefront of new technology and digital trends. Ensuring that your users have a pleasant user experience is part of that.

Responsive design isn’t just limited to website design. A complete digital marketing strategy should be responsive in all facets, including email messages, video content, and other mobile marketing strategies. Whatever the purpose, our consultants will make sure your customers have a memorable experience interacting with your brand no matter the platform.

With the rise of smartphones and mobile internet users, it is crucial to have a website that is responsive and accessible. Why?

• Mobile internet traffic accounts for over 53% of total online traffic
• 57% of internet users say they won’t recommend a business with a poorly designed website
• Nearly 8 in 10 users would stop engaging with content if it doesn’t display well on their device
• 83% of mobile users say that a seamless experience across all devices is important