B2B businesses have been skeptical about the effectiveness of social media in their industry. Recent report released by business.com provides insights and tools on how to leverage the power of social media and apply relevant strategies to your business. More and more business people are searching in social media networks that they belong to, to find products and services they need.

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About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.