Social Media Marketing Vs. Social Media Optimization

February 01, 2011 | 3 minutes to read
Social Media Marketing Vs. Social Media Optimization
Summary:Social Media, as a Digital Marketing Strategy You are in the time of the Digital Marketing era, where …

Social Media, as a Digital Marketing Strategy

You are in the time of the Digital Marketing era, where having social media presence for your business is critical. However, if your target market is not yet on the Social Media platforms to engage in conversations regarding your products and services, what do you do?

Benefits of Social Media

Before you jump into social media platforms, you have to understand the benefits. With this understanding, you will be able to build a priority list as to what kind of results you would expect from engaging in these social networks.

According to companies worldwide using social media, here are the benefits of using social media.

  • Customer Engagement
  • Low Cost of Marketing
  • Relationship Building
  • Ability to reach new customers
  • Reach/Influence customers
  • Direct Customer Communications
  • Gain Credibility & Build Brand Awareness

Though most companies are aware of the benefits, many of them have not taken the next step into implementing this in their marketing plan. Why? Either they are skeptical about the results or they don’t think it is important for their business.

Social Media Marketing


This is a process where you actively engage your customers in conversation about your products and services by posting, information that they can benefit from, on social media profiles. You are not always selling. So, when it is time to sell, your fans are ready to listen to your marketing pitch, and if they like what they see, they are doing the viral marketing for you online.

Social Media Marketing is an excellent strategy if your target demographics are already engaged in these social platforms. You can spread the word at a low cost.

Social Media Optimization


This is a process where you are using social media platforms to secure your company brand online and to contribute to search engine optimization. You would choose this strategy, when your target market is not yet engaged in social media platforms. This will give you an opportunity to secure your place and be ready for social media marketing when your target market is ready for it. How is this done?

Social media optimization involves content syndication and content optimization. You can syndicate the content in text, image, or video format on various social media platforms and optimize them with tags and SEO-friendly descriptions. Content syndication allows you to build quality links to your website, which helps you in search engine rankings.

Should You Start Building Social Media Presence for your Business?

If you are skeptical about the results of social media campaigns, you will never know unless you try it. Consult with a professional to find out what works in your industry. If you decide to manage the campaign in-house make sure you have a resource who is trained to be a social media campaign manager. Most importantly, have social media tracking tools in place to measure the performance of your campaign(s).

If you are thinking “Why should I start a Social Media campaign when none of my competitors are doing anything?”, then this is the best time for you to start implementing, so you can be ahead of the curve. Because, by the time your competitors realize how important this strategy is, they will be playing catch up, while you already have a fan base and all set for marketing & selling!

Do you want to discuss Social Media Marketing for your business? Please click on the following button to make an appointment.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.

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