Follow vs. No Follow Links: What’s The Difference?
Follow links push SEO link juice and boost the page ranking of the linked-to sites in the SERPs.
Quality and the quantity of the inbound links influence the ranking of the page receiving these links. A page receiving a link from Harvard Business School or the U.S. Government website will have a higher ranking than a lesser-known local business.
No-Follow links do not boost the page rank of the sites they’re linked to. However, they are crucial in generating traffic and creating social signals, which may create a follow link if your content is a compelling candidate for such recognition!
A no-follow link is created with the nofollow HTML tag. Here is an example:
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