The step-by-step logic behind Search Engines responsible for locating and retrieving specific data from a large volume of data is commonly referred to as the Search Algorithm.

Search Engines (Google, Bing, and Yahoo, etc.) routinely update their algorithms either to fix a problem with how they handle certain criteria or to add some enhancements. These changes affect rankings. As marketers, it’s advisable to stay current with the changes and maintain or improve rankings to take advantage of the changes.

About the Author

Krishna Murthy, Marketing Manager at WSI, is a Digital Growth Consultant, Photographer, Travel Enthusiast, Software Engineer who is continually working on building a better marketing campaign for clients!