SEO companies help businesses optimize site content for targeted keywords for search engines like Google, Bing, and Yahoo.

Typically, this is a cyclic process. The SEO work involves researching industry-specific keywords, creating content based on keywords, and promoting it to the targeted demography on appropriate channels.

The effects of content creation and promotion are actively tracked and measured using analytical tools like Google Analytics.

This process of content creation, promotion, measurement, and necessary adjustments is repeated until expected results are reached for all the target keywords.

SEO is a long-term strategy, and the process never ends, because the objective of the SEO is not only to get to the top of the Google ranking for targeted keywords but also to stay on top!

About the Author

Krishna Murthy, Marketing Manager at WSI, is a Digital Growth Consultant, Photographer, Travel Enthusiast, Software Engineer who is continually working on building a better marketing campaign for clients!