Black Hat SEO refers to the unethical practice of achieving a higher SEO ranking using tactics highly discouraged by Search Engine guidelines.

If caught, these sites can be shut down permanently. Black hats use techniques such as keyword stuffing, guest blogging on private content networks, and such.

About the Author

Krishna Murthy, Marketing Manager at WSI, is a Digital Growth Consultant, Photographer, Travel Enthusiast, Software Engineer who is continually working on building a better marketing campaign for clients!