Using Analytics Data to Optimize Results of Digital Marketing Campaign
As the internet becomes a dominant platform for digital marketing, gaining a strong online presence is critical for any business. A great website not visited by many people is a waste of investment. In order to make sure that the website is driving targeted traffic, you must have a digital marketing plan in place and critical part of this plan is performance measurement. By using analytics data to measure the performance, you have control over ROI tracking for various goals that you have set for the campaign. Google Analytics (http://www.google.com/analytics/) is a free tool that provides you with in-depth analysis of website performance for traffic driven by one or more strategies that you have implemented in your digital marketing campaign. Understanding this data is crucial for the success of the campaign. For example, if there are certain keywords that are driving more traffic than others, you focus on dominating the market with these keywords. Also, by understanding visitor behavior on the site, you can improve visitor experience in navigating the site.
Download this white paper to learn how to effectively use analytics data to achieve meaningful results.
About the Author
The Best Digital Marketing Insight and Advice
The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.
We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.