Google Announced a couple of months ago, their continued effort to improve the quality of search for consumers. As a part of this effort, Google is introducing new guidelines for Doorway Pages, pages that are created to rank high for specific search queries. This is in an effort to discourage webmasters from using low quality, duplicate content on the website, just to boost their ranking in search results.
Google Doorway Algorithm is officially launched and websites with doorway pages are affected significantly by this rollout. This especially affects websites that are using doorway pages, to promote multiple locations for the same services, to boost ranking in local SEO. What Google has identified is, these pages typically have the same content except for location names. This does not add value to website content, & according to Google’s guidelines these pages need to be revised with unique content for each location.
If you have further questions on this topic, please contact us on our digital marketing website.
About the Author
The Best Digital Marketing Insight and Advice
The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.
We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.