Google Announced a couple of months ago, their continued effort to improve the quality of search for consumers. As a part of this effort, Google is introducing new guidelines for Doorway Pages, pages that are created to rank high for specific search queries. This is in an effort to discourage webmasters from using low quality, duplicate content on the website, just to boost their ranking in search results.

Google Doorway Algorithm is officially launched and websites with doorway pages are affected significantly by this rollout. This especially affects websites that are using doorway pages, to promote multiple locations for the same services, to boost ranking in local SEO. What Google has identified is, these pages typically have the same content except for location names. This does not add value to website content, & according to Google’s guidelines these pages need to be revised with unique content for each location.

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About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.