In today’s fast paced digital, word-of-mouth marketing is happening in real time, on Facebook , Twitter and other social media platforms. Positive and Negative experience by a customer about a brand, can spread world-wide in matter of seconds. This can make or break a brand. As we all know, negative experience spreads lot faster. So, how can you keep up with digital word-of-mouth, so you can be proactively respond to negative comments, before they can be catastrophic for your brand?

What your customers say about your brand is much more important than what you say about your brand. Having a Social Relationship Management Platform is a critical component of your social media marketing strategy. This will enable you to listen to your customer feedback about your brand, industry trends, and your competition,??so you can stay on top of your game!

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.