The majority of the Landing Pages online are constructed poorly. Landing pages that don’t have clear benefits of the product or service and with no call-to-action elements, often fail. Aligning your landing page design with your digital marketing goal is critical to the success of your campaign. The well-designed page is more likely to convert visitors into leads. Knowing what will attract and persuade a visitor to take the next step will help boost any conversion rate.

This short video highlights the starting points and the overall anatomy of having an effective landing page that converts. Enjoy!

Download free eBook “Landing Page Optimization – It’s About Psychology and not Technology”.

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About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.