Digital Marketing Trends, Search

Your Business and Local Search Engine Optimization

March 31, 2014 | 3 minutes to read
Your Business and Local Search Engine Optimization
Summary:What is Local Search Engine Optimization? It is a digital marketing technique used to increase the visibility of …

What is Local Search Engine Optimization?

It is a digital marketing technique used to increase the visibility of a business on location-based searches. Since local SEO is location-based, the business needs to have a physical location (not a postbox number) or address.

Some examples of location-based searches are – personal injury lawyer in Phoenix, roofer in 75024, dentist near me, etc.


Why does your Dallas Business need Local Search Engine Optimization?

Making use of local search engine optimization is one sure way that you can keep your business competitive. Too many companies are still clinging on to traditional marketing. Days are gone that above-the-line advertising is sufficient to keep the client base satisfied. While there are certainly benefits associated with traditional marketing, savvy business owners are responding to the fact that consumer needs, attitudes, and lifestyles have evolved.

In order to reach the desired target audiences, you not only need a solid product and reputation, but you also need to make use of every possible tool at your disposal. Today, Search Engine is one of those tools.

A decade ago, merely having an online presence, such as a website, was sufficient to reach the tech-smart minority.  However, there has been a rapid and drastic shift towards the use of online avenues amongst the everyday consumer. Today, there are more than 1,5 billion websites exist and over 200 millions of them are active. So, standing out as an industry leader in a crowded cyber world takes more than having a nice website.

People not only shop online but also spread the news about products and discuss the reputations of brands and businesses in their social media circles. Thus, you need to ensure that you extend your brand’s presence. But again, that is not enough. You need to make sure that your business is visible to local buyers, which is problematic in the global market that the Internet has given us.

Thankfully, we have a system of holistic solutions for your business.

How can Local SEO change your business horizons?

Search engines operate on a set of ever-changing algorithms that match searched items to relevant results. If you want to find a pet shop in Dallas, you enter a search phrase like the Dallas pet shops. Search engines bring results like Best Pet Shop & Dog Grooming Salon, Odyssey Pets, Petland Dallas, and names of certain other specific pet shops in Dallas.

Multiple results are returned to ensure that the user has options, but it presents a huge challenge to businesses. To be successful, their business needs to be part of the search results and show up at the top! The average business owner does not know how best to work with these algorithms to rank high on the search results. That’s where we step in.


If most of your prospects and clients are local, Local SEO should be your top marketing priority. It’s a relatively easy and inexpensive option, and the results are quick and easy to measure.

Our team is at the helm of Local Search Engine Optimization. If you want to discuss Local SEO and see how you can grow your business, please click the button below to make an appointment.


Appearing in more localized searches means greater visibility, wider reach, and hopefully greater profit!

The benefits of even small amendments cannot be overlooked. This is a proven technique in digital marketing and you need to make use of it to stand out in your area. Contact us now to learn how we can make you more visible in Dallas and across the globe.

About the Author

Kalpana Murthy, President/CEO at WSI Plano, DBA Kriti Web Solutions, LLC. is a Digital Strategist, Consultant, Speaker/Trainer, & Software Engineer who is passionate about bringing affordable technology solutions to businesses to build online presence. Kalpana Murthy is a certified partner with Google, HubSpot, Sharp Spring, SEMRush and other digital solution providers.

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